Category answer

Web Analytics

17,397,538

companies run at least one of the 319 technologies in it, 31.9% of 54,527,857 in the index. Landing 12 Sept 2026.

Site and product analytics, heatmaps, session replay.

The subcategories

Companies running any technology in eachof 17,397,538 in Web Analyticslanding 12 Sept 2026

Web analytics platforms16,798,511 Product analytics platforms1,218,557 Website analytics plugins501,130 Session replay and heatmaps417,591 IP geolocation and device intelligence134,453 Call tracking analytics85,265 Visitor identification and de-anonymization45,022 Self-hosted web analytics25,971

9 other subcategories54,138

A company running technologies in two subcategories is counted in both, so the shares do not sum to 100%

The 17 subcategories in this chart

Subcategory	Companies	Share of the category
Web analytics platforms	16,798,511	96.6%
Product analytics platforms	1,218,557	7.0%
Website analytics plugins	501,130	2.9%
Session replay and heatmaps	417,591	2.4%
IP geolocation and device intelligence	134,453	0.77%
Call tracking analytics	85,265	0.49%
Visitor identification and de-anonymization	45,022	0.26%
Self-hosted web analytics	25,971	0.15%
Digital audience measurement	20,004	0.11%
Marketing analytics and attribution	15,476	0.09%
Analytics tagging and tracking	10,054	0.06%
Site visitor counters	3,297	0.02%
Ecommerce analytics	2,605	0.01%
Subscription analytics	2,541	0.01%
Social media listening and analytics	144	<0.01%
Mobile app analytics	9	no share
Content analytics	8	no share

The technologies ranked in Web Analytics

Companiesof 17,397,538 with any of themlanding 12 Sept 2026

Technology

Vendor

Companies

Google Analytics

Google

13,749,023

79.0%

Google Universal Analytics

Google

4,020,574

23.1%

Site Kit

Google

2,492,852

14.3%

Yandex.Metrika

Yandex

843,980

4.9%

Microsoft Clarity

Microsoft

696,561

4.0%

MonsterInsights

MonsterInsights LLC

447,530

2.6%

Plausible

Plausible Insights OÜ

319,328

1.8%

Hotjar

299,367

1.7%

WiredMinds

WiredMinds GmbH

233,812

1.3%

Matomo Analytics

Matomo

213,424

1.2%

HubSpot Analytics

HubSpot

181,871

1.0%

Vercel Analytics

Vercel

149,920

0.86%

Baidu Analytics (百度统计)

Baidu

148,775

0.86%

PostHog

121,009

0.70%

Naver Analytics

NAVER Corporation

114,150

0.66%

Liveinternet

LiveInternet

93,126

0.54%

Adobe Analytics

Adobe

91,502

0.53%

Statcounter

87,171

0.50%

Umami

74,799

0.43%

Amplitude

64,262

0.37%

Google Analytics Enhanced eCommerce

Google

57,993

0.33%

ExactMetrics

53,618

0.31%

ipify

50,431

0.29%

CallRail

47,227

0.27%

24 of 319 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 174 more technologies in Web Analytics, ranked

Technology	Vendor	Companies
Quantcast Measure	Quantcast	46,967
ipapi.co	ipapi	43,110
CNZZ	Umeng (Alibaba Group)	39,901
Burst	Really Simple Plugins	34,205
Crazy Egg	Crazy Egg	32,253
Gauges	Gauges	29,317
IPinfo	IPinfo	28,844
Sensors Data	Sensors Data	28,335
Piano Analytics	Piano	27,358
Fathom	Fathom Analytics	26,421
Leadfeeder	Dealfront	26,110
Histats	Histats	26,109
51.LA	51.LA	22,415
Contentsquare	Contentsquare	21,983
WP-Statistics	WP-Statistics	21,621
Clicky	Roxr Software	20,980
Smartlook	Smartlook	20,804
Mixpanel	Mixpanel, Inc.	20,492
comScore	Comscore, Inc.	20,004
Ahoy	Andrew Kane	19,464
Mouse Flow	Mouseflow ApS	17,521
Facebook Analytics	Meta	17,363
Leadinfo	Leadinfo	17,122
Lucky Orange	Lucky Orange	15,278
Roistat	Roistat	14,544
ShinyStat	ShinyStat	14,077
CallTrackingMetrics	CallTrackingMetrics	13,606
PayPal Marketing Solutions	PayPal, Inc.	10,054
ip-api	ip-api.com	9,212
Siteimprove	Siteimprove	9,139
Rambler	Rambler&Co	8,615
FullStory	FullStory	8,599
Pendo	Pendo	8,093
Simple Analytics	Simple Analytics	7,921
Heap	Heap	7,702
Marchex	Marchex	6,754
Etracker	etracker GmbH	6,354
Beusable	AMC Soft (Beusable)	6,104
Inspectlet	Inspectlet	5,900
WPS Visitor Counter		5,812
Realytics	Realytics	5,516
Rybbit	Rybbit	5,062
Alexa Certified Site Metrics	Alexa Internet (Amazon)	4,721
Ptengine	Ptmind	4,342
Open Web Analytics	Open Web Analytics	3,977
Matomo	Matomo	3,940
Piwik	Matomo	3,879
LogRocket	LogRocket	3,670
Ringba	Ringba	3,488
ipbase	ipbase	3,475
Delacon	Delacon	3,331
Wipe Analytics	Wipe Analytics	3,322
Decibel	Medallia	3,146
GoatCounter	Zeno Rocha?	2,905
Patient Prism	Patient Prism LLC	2,857
Callgear	CallGear	2,792
AWStats	AWStats Project	2,716
FC2 Analyzer	FC2, Inc.	2,704
Plerdy	Plerdy	2,625
Chartbeat	Chartbeat, Inc.	2,616
Lead Forensics	Lead Forensics	2,582
Profitwell	Paddle	2,528
WildJar	WildJar	2,481
Site Meter	Site Meter	2,420
Woopra	Woopra, Inc.	2,301
Leady	Leady	2,290
Parse.ly	Automattic	2,282
Ackee	Electerious	2,280
Acecounter	Acecounter	2,192
AT Internet Analyzer	AT Internet (a Piano company)	2,175
Navegg	Navegg	2,149
IP2Location.io	Hexasoft Development Sdn. Bhd.	2,128
Gemius	Gemius	2,114
Gainsight PX	Gainsight	1,959
Tencent Analytics (腾讯分析)	Tencent	1,860
ClustrMaps Widget	ClustrMaps	1,851
Ookla Speedtest Custom	Ookla	1,802
WP Live Visitor Counter		1,446
ipgeolocation	IPGeolocation	1,441
SuperStats	SuperStats	1,423
Flying Analytics	WP Speed Matters	1,382
monsterinsight	MonsterInsights	1,349
Gator	Gator	1,284
KISSmetrics	KISSmetrics	1,218
OpenPanel	OpenPanel	1,199
Fastbase	Fastbase A/S	1,172
HockeyStack	HockeyStack	1,089
GoSquared	GoSquared	1,086
Cabin	Cabin	1,075
W3Counter	W3Counter	1,066
Nimbata	Nimbata	1,028
Nocodelytics	Nocodelytics	1,003
BizSpring	BizSpring	998
Triple Whale	Triple Whale, Inc.	994
sitecatalyst	Adobe	965
Littledata	Littledata	908
Quantum Metric	Quantum Metric	902
Better Replay	Better Replay	811
Freespee	Freespee AB	768
Qooqie	Qooqie Ltd	765
Snoobi	Snoobi Technology	762
GrowingIO	GrowingIO	750
Radar	Radar Labs, Inc.	706
Magento Business Intelligence	Adobe	658
Dexem	Dexem	625
Alloka	Alloka	624
Kilkaya	Kilkaya	616
Konget	Konget	606
Trackboxx	Trackboxx	579
Humblytics	Humblytics	576
ipstack	ipstack	559
ipdata	ipdata	556
Koala	Koala	518
Swetrix	Swetrix	501
Lexity	Lexity	493
Webtrends	Webtrends	479
db-ip	DB-IP	473
TG Track	TG Track	434
Geobytes	Geobytes, Inc.	422
BigDataCloud IP Geolocation	BigDataCloud Pty Ltd	420
Resonate	Resonate	414
Splitbee	Splitbee	412
ClickHeat	LabsMedia	409
MyStat	MyStat	395
Publytics	Publytics	375
LiveSession	LiveSession	368
Loglib	Loglib	336
LeadBoxer	LeadBoxer	320
Stetic Analytics	STETIC	309
Nepcha Analytics	Nepcha	308
OneStat	OneStat B.V.	304
Capturly	Capturly	301
Opentracker	Opentracker	290
Mediahawk	Mediahawk	258
ClickTale	Contentsquare	256
Mint	HaveAMint (Shaun Inman)	254
Econda	ECONDA GmbH	249
Sitefinity Insight	Progress Software	244
Countly	Countly Ltd.	239
hantana	Hantana	237
Auryc	Auryc, Inc.	228
AdCalls	AdCalls	205
AT Internet XiTi	AT Internet (a Piano company)	188
LEADIN	LEADIN	175
WebSTAT	WebSTAT	166
INFOnline	INFOnline GmbH	155
Cux	CUX	155
Modio	Modio	150
ExtraWatch	ExtraWatch	149
UMAI	UMAI	148
UXSniff	UXSniff	146
at internet analytics	Piano	145
Browsee	Browsee	135
LiveBy	LiveBy	135
Reinvigorate	Reinvigorate	131
PrimeGate	PrimeGate	130
Yahoo! Web Analytics	Yahoo Inc.	127
Bazo	Bazo	123
Akavita	Akavita	122
IBM Tealeaf	IBM	120
Alpharank	Alpharank	118
Abralytics	Abralytics	115
SalesReps.io	SalesReps.io	114
Friendly Analytics	Friendly	108
SealMetrics	SealMetrics	106
Neowize	Neowize	103
Seline	Seline	101
Panelbear	Panelbear	97
LeaseHawk	LeaseHawk	96
Databuddy	Databuddy	96
Acoustic Experience Analytics	Acoustic	95
ListTrac	ListTrac	93
Nemu	Nemu	93
Analyzati	Analyzati	92

2 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Snowplow Analytics 960,598, Piwik PRO Core 656,017.

One click under this answer

Technology answerGoogle AnalyticsThe first row of this ranking, with its companies by month since January 2021.

Domain of the taxonomy

Data, Analytics and AI

The top of the tree. 319 technologies sit under this category.

CatalogueEvery technology, rankedFiltered to this category with ?category=web-analytics.