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Technology answer

Google Universal Analytics

4,020,637

companies run it, 7.4% of 54,527,857 in the index. Landing 12 Sept 2026.

Hosts: 7,349,623 live hosts run it, of 191,809,695 hosts in the index, 3.8%. A host is a website, not a company.

Companies by month

Companies, monthly, on the fixed panel of sites crawled since 2020of 54,527,857 in the indexlanding 12 Sept 2026

4,020,574 at Sept 26; 4,265,844 twelve months earlier, -245,270, -5.7% on the fixed panel; the series starts January 2021 because the panel is anchored at 31 Dec 2020

The 69 numbers in this chart
MonthCompaniesObserved on the panel
2021-0100
2021-0200
2021-0300
2021-0400
2021-0500
2021-0600
2021-0700
2021-0800
2021-0900
2021-1000
2021-1100
2021-1200
2022-0100
2022-0200
2022-0300
2022-0400
2022-0500
2022-0600
2022-0700
2022-0800
2022-0900
2022-1000
2022-1100
2022-1200
2023-0100
2023-0200
2023-0300
2023-0400
2023-0500
2023-0600
2023-0700
2023-0800
2023-0900
2023-1000
2023-1100
2023-1200
2024-0100
2024-0200
2024-0300
2024-0400
2024-0500
2024-0600
2024-0700
2024-084,5611,222
2024-0976,98020,622
2024-10344,56992,307
2024-11698,666187,166
2024-121,046,064280,231
2025-011,429,635382,986
2025-021,794,611480,759
2025-032,159,586578,533
2025-042,529,967677,754
2025-052,886,797773,346
2025-063,254,528871,857
2025-073,614,862968,387
2025-083,972,2881,064,138
2025-094,265,8441,142,779
2025-104,491,1901,203,147
2025-114,521,3651,211,231
2025-124,465,0321,196,140
2026-014,416,6001,183,165
2026-024,365,0781,169,363
2026-034,342,6021,163,342
2026-044,309,0961,154,366
2026-054,263,1091,142,047
2026-064,225,5411,131,983
2026-074,163,8781,115,464
2026-084,098,8191,098,035
2026-094,020,5741,077,074

Both denominators, and a third

Shares of the same 4,020,637each row a different wholelanding 12 Sept 2026

Denominator
Companies
Share
companies in the index
54,527,857
7.4%
companies running anything in Web Analytics
17,397,538
23.1%
companies running anything in Web analytics platforms
16,798,511
23.9%

Three wholes, three shares of one count: a share travels with its whole, never alone. Against the last of them, Google Universal Analytics is rank 2 of 198 technologies in Web analytics platforms.

Open as a segment

4,020,637 companies; add a country, a sector or a band on the segment page. Counting is free.

/companies/tech-google-universal-analytics

Open the segment

Catalogue record

As recorded in the cataloguetaxonomy release tax-2026.10last discovered 10 Sept 2026

The Universal Analytics edition of Google Analytics for tracking website usage.

Google Universal Analytics was a version of Google Analytics used to collect and report website traffic and behavior. It was offered by Google with a free tier and an enterprise 360 edition, and has been sunset in favor of Google Analytics 4.

Kindproduct
VendorGoogle, google.com
PathData, Analytics and AI > Web Analytics > Web analytics platforms
Sluggoogle-universal-analytics
Deploymentsaas
Pricingfreemium, enterprise
Open sourceno
First discovered2025-02-03
Last discovered2026-09-10
Taxonomy releasetax-2026.10