Category answer

Advertising

15,368,013

companies run at least one of the 255 technologies in it, 28.2% of 54,527,857 in the index. Landing 12 Sept 2026.

Ad networks, ad servers, header bidding, ad measurement.

The subcategories

Companies running any technology in eachof 15,368,013 in Advertisinglanding 12 Sept 2026

Ad servers11,752,123 Audience and identity data4,393,699 Ad campaign management1,793,642 Ad networks1,266,541 Ad exchanges300,091 Header bidding platforms196,854 Supply-side platforms190,255 Demand-side platforms111,643

4 other subcategories58,010

A company running technologies in two subcategories is counted in both, so the shares do not sum to 100%

The 12 subcategories in this chart

Subcategory	Companies	Share of the category
Ad servers	11,752,123	76.5%
Audience and identity data	4,393,699	28.6%
Ad campaign management	1,793,642	11.7%
Ad networks	1,266,541	8.2%
Ad exchanges	300,091	2.0%
Header bidding platforms	196,854	1.3%
Supply-side platforms	190,255	1.2%
Demand-side platforms	111,643	0.73%
Ad measurement and verification	50,253	0.33%
Retail media platforms	7,710	0.05%
Creative management platforms	46	<0.01%
Influencer marketing platforms	1	no share

The technologies ranked in Advertising

Companiesof 15,368,013 with any of themlanding 12 Sept 2026

Technology

Vendor

Companies

Google Campaign Manager 360

Google

11,457,461

74.6%

Google Ads

Google

1,122,687

7.3%

Google AdSense

Google

657,106

4.3%

Google Publisher Tag

Google

312,191

2.0%

Twitter Ads

X Corp.

308,862

2.0%

Amazon Advertising

Amazon

271,319

1.8%

33Across

265,120

1.7%

Microsoft Advertising

Microsoft

208,864

1.4%

Amazon Transparent Ad Marketplace

Amazon

180,348

1.2%

Amazon Publisher Services

Amazon

178,290

1.2%

Amazon Ad System

Amazon

175,649

1.1%

Linkedin Ads

108,187

0.70%

Kliken

73,913

0.48%

Pinterest Ads

59,205

0.39%

ClickCease

CHEQ

34,325

0.22%

theTradeDesk

The Trade Desk, Inc.

27,105

0.18%

DoubleClick Ad Exchange (AdX)

Google

27,019

0.18%

Criteo

24,081

0.16%

Reddit Ads

23,127

0.15%

AppNexus

Microsoft (Xandr)

21,090

0.14%

Simpli.fi

20,423

0.13%

Prebid

Prebid.org

19,386

0.13%

Taboola

16,795

0.11%

DTScout

15,911

0.10%

24 of 255 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 172 more technologies in Advertising, ranked

Technology	Vendor	Companies
DoubleClick for Publishers (DFP)	Google	14,584
Skai	Skai	13,361
Yahoo Advertising	Yahoo Inc.	12,268
ADFOX	Yandex	10,569
StackAdapt	StackAdapt Inc.	10,483
PubMatic	PubMatic	8,680
Twiago	Twiago GmbH	8,313
Adform	Adform	7,547
Connexity	Connexity	7,374
Outbrain	Outbrain	6,673
Exit Bee	Exit Bee	5,333
Yektanet	Yektanet	5,263
Fraud Blocker	Fraud Blocker	5,164
Smart Ad Server	Equativ	4,822
LiveIntent	LiveIntent	4,629
MGID	MGID	4,550
OpenX	OpenX Technologies	4,546
Google Interactive Media Ads	Google	4,369
TVSquared	TVSquared	4,234
Bidmatic	Bidmatic	4,171
Media.net	Media.net	4,070
Innovid Advertising Measurement	Innovid	3,895
PurpleAds	PurpleAds	3,705
Rubicon Project	Magnite, Inc.	3,683
Teads	Teads	3,605
Aarki	Aarki	3,572
ADITION technologies	ADITION technologies GmbH	3,342
Valuad	Valuad	3,195
Mountain	MNTN	2,772
Ezoic	Ezoic Inc.	2,414
Basis Technologies	Basis Technologies	2,355
Tapsell	Tapsell	2,269
Dable	Dable	2,173
Nextdoor Ads	Nextdoor Holdings, Inc.	2,069
Sixads	Sixads	2,004
Mediavine	Mediavine	1,763
Yandex.Direct	Yandex	1,745
Broadstreet	Broadstreet	1,705
AdScale	AdScale	1,687
WiderPlanet	Wider Planet	1,623
Hashtag Labs	Hashtag Labs	1,622
Sizmek	Amazon Advertising (Sizmek)	1,615
Rakuten Advertising	Rakuten Advertising	1,500
Index Exchange	Index Exchange	1,493
MicroAd	MicroAd, Inc.	1,435
FreakOut	FreakOut	1,402
BuySellAds	BuySellAds	1,387
AdThrive	Raptive	1,387
AD EBiS	YRGLM Inc.	1,364
TripleLift	TripleLift, Inc.	1,364
Infolinks	Infolinks	1,353
Raptive	Raptive	1,348
Marfeel	Marfeel	1,267
google doubleclick for publishers (dfp)	Google	1,257
Aniview Ad Server	Aniview	1,249
Confiant	Confiant	1,245
AdRiver	AdRiver	1,220
DoubleClick Campaign Manager (DCM)	Google	1,173
Permutive	Permutive	1,121
Google DoubleClick Ad Exchange (AdX)	Google	1,017
Utiq	Utiq	990
APPLOVIN	AppLovin Corporation	975
TrafficGuard	TrafficGuard	953
Quantcast	Quantcast	952
LotLinx	LotLinx, Inc.	941
FastTony	FastTony.es	880
AcuityAds	AcuityAds (illumin)	865
Oracle Moat Measurement	Oracle	854
Premion	Premion (TEGNA)	761
GumGum	GumGum	752
The Monetyzer	The Moneytizer	730
Integral Ad Science	Integral Ad Science	674
Surfside	Surfside	646
Google DoubleClick Campaign Manager (DCM)	Google	636
Oracle BlueKai	Oracle	584
Sovrn	Sovrn	522
Lunio	Lunio	500
PureCars	PureCars	490
WP Bannerize		464
Dealer Spike	Dealer Spike	460
Kevel	Kevel	455
Amobee	Amobee	421
Podsights	Spotify (Podsights)	419
RevContent	RevContent	416
Nativo	Nativo, Inc.	398
AdOcean	Gemius	340
Rokt	Rokt	336
Adition	ADITION technologies (Virtual Minds)	300
Adalyser	Adalyser	276
Appier	Appier Inc.	272
Geniee	GENIEE, Inc.	259
Mantis	Mantis Ad Network	257
Trovit	Trovit	253
Rontar	Rontar	253
Tagtoo	Tagtoo	245
VDX.tv	VDX.tv	238
Ad Lightning	Ad Lightning	238
ClickGUARD	ClickGUARD	235
Amazon Reseller	Amazon	225
Sharethrough	Sharethrough, Inc.	224
Adline	Adline AS	221
SHE Media	SHE Media	196
i-mobile	i-mobile Co., Ltd.	195
Tatari	Tatari	194
Vidazoo	Vidazoo	191
Adara	RateGain (Adara)	183
BlokID	BlokID	180
Adverticum	Adverticum	171
Admixer	Admixer	168
Anura	Anura Solutions	159
Carbon Ads	BuySellAds	149
ExoClick	ExoClick	148
Getintent	Getintent	144
Titan	Titan	135
MainAd	MainAd	130
Primis	Primis	123
Sonobi	Sonobi	118
SteelHouse	SteelHouse (now MNTN)	115
Tapad	Tapad	110
JuicyAds	JuicyAds	100
ArcSpan	ArcSpan	96
MNTN	MNTN	96
Chitika	Chitika	92
RevBid	RevBid	91
DoubleVerify	DoubleVerify	88
Open AdStream	Xaxis	88
AdGlare	AdGlare	88
SpotX	Magnite	84
Audiohook	Audiohook	83
Quon	Quon	79
Wehaa	Wehaa	78
Magnite	Magnite, Inc.	73
Wask	WASK	69
LiveRamp DPM	LiveRamp	66
snigel AdEngine	Snigel	65
OneTag	Onetag	64
TrafficStars	TrafficStars	63
Sublime	Sublime	61
Project Wonderful	Project Wonderful	59
The AdsLab	The AdsLab	57
Clickbrainiacs	Clickbrainiacs	55
CPEx	Czech Publisher Exchange (CPEx)	55
EthicalAds	Read the Docs, Inc.	46
Kwanzoo	Kwanzoo Inc.	42
Clicktripz	Clicktripz	42
AdRecover	AdRecover	42
Concert	Concert	41
BannerBoo	BannerBoo	41
Sortable	Sortable	39
Extreme Reach Creative Logistics	Extreme Reach	37
LeadsLeap	LeadsLeap	33
Adex	The ADEX	32
PubGuru	MonetizeMore	31
Collective Audience	Collective Audience	30
SabaVision	SabaVision	30
Adloox	Adloox	29
Adomik	Adomik	29
AdBridg	AdBridg	29
Dianomi	Dianomi	29
adobe advertising cloud	Adobe	28
Unruly	Unruly	27
VerticalScope	VerticalScope Inc.	25
FirstImpression.io	FirstImpression	23
Adzerk	Kevel	19
Klickly	Klickly	19
Container Media Group	Container Media Group	19
netmining	IgnitionOne	18
ONiAD	ONiAD	18
Yieldlab	Yieldlab	18
Pubstack	Pubstack	16
Relap	Relap	15
Assertive Yield	Assertive Yield	13

4 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: BlueKai 4,145,059, DoubleClick 511,376, ID5 274,522, WordAds 267,190.

One click under this answer

Technology answerGoogle Campaign Manager 360The first row of this ranking, with its companies by month since January 2021.

Domain of the taxonomy

Marketing and Advertising

The top of the tree. 255 technologies sit under this category.

CatalogueEvery technology, rankedFiltered to this category with ?category=advertising.