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Technology answer

Google Publisher Tag

312,192

companies run it, 0.57% of 54,527,857 in the index. Landing 12 Sept 2026.

Hosts: 4,242,029 live hosts run it, of 191,809,695 hosts in the index, 2.2%. A host is a website, not a company.

Companies by month

Companies, monthly, on the fixed panel of sites crawled since 2020of 54,527,857 in the indexlanding 12 Sept 2026

312,191 at Sept 26; 316,589 twelve months earlier, -4,398, -1.4% on the fixed panel; the series starts January 2021 because the panel is anchored at 31 Dec 2020

The 69 numbers in this chart
MonthCompaniesObserved on the panel
2021-0100
2021-0200
2021-0300
2021-0400
2021-0500
2021-0600
2021-0700
2021-0800
2021-0900
2021-1000
2021-1100
2021-1200
2022-0100
2022-0200
2022-0300
2022-0400
2022-0500
2022-0600
2022-0700
2022-0800
2022-0900
2022-1000
2022-1100
2022-1200
2023-0100
2023-0200
2023-0300
2023-0414,2241,030
2023-0524,6251,783
2023-0635,0252,537
2023-0745,4263,290
2023-0855,8274,043
2023-0966,2284,796
2023-1076,6295,549
2023-1187,0306,303
2023-1297,4317,056
2024-01107,8327,809
2024-02118,2418,563
2024-03135,0959,784
2024-04150,98210,934
2024-05152,64511,055
2024-06158,24911,460
2024-07163,83911,865
2024-08169,61812,284
2024-09178,47412,925
2024-10190,72013,812
2024-11204,48614,809
2024-12217,87315,778
2025-01232,72516,854
2025-02247,00417,888
2025-03261,27418,921
2025-04269,90219,546
2025-05279,17720,218
2025-06289,94920,998
2025-07300,25521,744
2025-08310,74722,504
2025-09316,58922,927
2025-10319,33423,126
2025-11318,68923,079
2025-12316,52522,923
2026-01314,97022,810
2026-02317,68823,007
2026-03322,88023,383
2026-04323,05023,395
2026-05322,30323,341
2026-06321,82323,306
2026-07319,07423,107
2026-08316,20322,899
2026-09312,19122,609

Both denominators, and a third

Shares of the same 312,192each row a different wholelanding 12 Sept 2026

Denominator
Companies
Share
companies in the index
54,527,857
0.57%
companies running anything in Advertising
15,368,013
2.0%
companies running anything in Ad servers
11,752,123
2.7%

Three wholes, three shares of one count: a share travels with its whole, never alone. Against the last of them, Google Publisher Tag is rank 2 of 22 technologies in Ad servers.

Open as a segment

312,192 companies; add a country, a sector or a band on the segment page. Counting is free.

/companies/tech-google-publisher-tag

Open the segment

Catalogue record

As recorded in the cataloguetaxonomy release tax-2026.10last discovered 10 Sept 2026

Google Publisher Tag is the site tag library used to serve ads with Google Ad Manager.

Google Publisher Tag (GPT) loads and displays ad slots on publisher pages and connects inventory to Google Ad Manager. It is provided by Google and used by publishers to control ad requests, targeting, and rendering.

Kindproduct
VendorGoogle, google.com
PathMarketing and Advertising > Advertising > Ad servers
Sluggoogle-publisher-tag
Deploymentsaas
Pricingusage based, quote based
Open sourceno
First discovered2023-10-05
Last discovered2026-09-10
Taxonomy releasetax-2026.10