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Subcategory answer

Ad networks

1,266,541

companies run at least one of the 107 technologies in it, 2.3% of 54,527,857 in the index. Landing 12 Sept 2026.

Networks that aggregate publisher inventory and sell it to advertisers, including vertical, native, mobile, video, and performance-focused networks.

Share of the subcategory by month

Google AdSense 37.2%Other 53.1%
Google AdSenseAmazon AdvertisingTaboolaOther

Share of companies running any technology in this subcategory, monthlyof 1,266,541 companies with any of themlanding 12 Sept 2026

Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020

The 276 numbers in this chart
MonthGoogle AdSenseAmazon AdvertisingTaboolaOther
2021-0135.5%8.1%2.4%53.9%
2021-0235.5%8.1%2.4%53.9%
2021-0335.5%8.1%2.4%53.9%
2021-0435.5%8.1%2.4%53.9%
2021-0535.5%8.1%2.4%53.9%
2021-0635.5%8.1%2.4%53.9%
2021-0735.5%8.1%2.4%53.9%
2021-0835.5%8.1%2.4%53.9%
2021-0935.5%8.1%2.4%53.9%
2021-1035.5%8.1%2.4%53.9%
2021-1135.5%8.1%2.4%53.9%
2021-1235.5%8.1%2.4%53.9%
2022-0135.5%8.1%2.4%53.9%
2022-0235.5%8.1%2.4%53.9%
2022-0335.5%8.1%2.4%53.9%
2022-0435.5%8.1%2.4%53.9%
2022-0535.5%8.1%2.4%53.9%
2022-0635.5%8.1%2.4%53.9%
2022-0735.5%8.1%2.4%53.9%
2022-0835.5%8.1%2.4%53.9%
2022-0935.5%8.1%2.4%53.9%
2022-1035.5%8.1%2.4%53.9%
2022-1135.5%8.1%2.4%53.9%
2022-1235.5%8.1%2.4%53.9%
2023-0135.5%8.1%2.4%53.9%
2023-0235.5%8.1%2.4%53.9%
2023-0335.5%8.1%2.4%53.9%
2023-0435.5%8.1%2.4%53.9%
2023-0535.5%8.1%2.4%53.9%
2023-0635.5%8.1%2.4%53.9%
2023-0735.5%8.1%2.4%53.9%
2023-0835.5%8.1%2.4%53.9%
2023-0935.5%8.1%2.4%53.9%
2023-1035.5%8.1%2.4%53.9%
2023-1134.6%8.2%2.2%55.0%
2023-1234.6%8.2%2.2%55.0%
2024-0134.6%8.2%2.2%55.0%
2024-0234.6%8.2%2.2%55.0%
2024-0334.6%8.2%2.2%55.0%
2024-0434.6%8.2%2.2%55.0%
2024-0534.6%8.2%2.2%55.0%
2024-0634.6%8.2%2.2%55.0%
2024-0734.6%8.2%2.2%55.0%
2024-0834.6%8.2%2.2%55.0%
2024-0934.6%8.2%2.2%55.0%
2024-1034.6%8.1%2.2%55.1%
2024-1134.6%8.1%2.2%55.1%
2024-1234.6%8.1%2.2%55.1%
2025-0134.6%8.1%2.2%55.1%
2025-0234.6%8.1%2.2%55.1%
2025-0334.6%8.1%2.2%55.1%
2025-0434.5%8.2%2.2%55.1%
2025-0535.1%8.4%2.1%54.4%
2025-0635.2%8.4%2.1%54.2%
2025-0735.2%8.4%2.1%54.2%
2025-0835.2%8.6%2.1%54.1%
2025-0935.2%8.6%2.1%54.1%
2025-1035.2%8.6%2.1%54.1%
2025-1135.2%8.7%2.2%53.9%
2025-1235.2%8.7%2.2%53.9%
2026-0135.3%8.0%2.2%54.5%
2026-0234.9%7.9%2.2%55.0%
2026-0337.1%7.4%2.2%53.3%
2026-0437.1%7.4%2.2%53.2%
2026-0537.1%7.4%2.2%53.2%
2026-0637.1%7.4%2.2%53.2%
2026-0737.1%7.4%2.2%53.2%
2026-0837.1%7.4%2.2%53.2%
2026-0937.2%7.4%2.2%53.1%

The technologies ranked in Ad networks

Companiesof 1,266,541 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Google
657,106
51.9%
2
Amazon
271,319
21.4%
3
Taboola
16,795
1.3%
4
Outbrain
6,673
0.53%
5
Exit Bee
5,333
0.42%
6
Yektanet
5,263
0.42%
7
LiveIntent
4,629
0.37%
8
MGID
4,550
0.36%
9
Media.net
4,070
0.32%
10
PurpleAds
3,705
0.29%
11
Teads
3,605
0.28%
12
Tapsell
2,269
0.18%
13
Dable
2,173
0.17%
14
Nextdoor Holdings, Inc.
2,069
0.16%
15
Sixads
2,004
0.16%
16
Mediavine
1,763
0.14%
17
Wider Planet
1,623
0.13%
18
Rakuten Advertising
1,500
0.12%
19
MicroAd, Inc.
1,435
0.11%
20
Raptive
1,387
0.11%
21
Infolinks
1,353
0.11%
22
Raptive
1,348
0.11%
23
AppLovin Corporation
975
0.08%
24
LotLinx, Inc.
941
0.07%

24 of 107 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 76 more technologies in Ad networks, ranked
TechnologyVendorCompanies
GumGumGumGum752
The MonetyzerThe Moneytizer730
PureCarsPureCars490
Dealer SpikeDealer Spike460
RevContentRevContent416
NativoNativo, Inc.398
MantisMantis Ad Network257
TrovitTrovit253
RontarRontar253
VDX.tvVDX.tv238
SHE MediaSHE Media196
i-mobilei-mobile Co., Ltd.195
Carbon AdsBuySellAds149
ExoClickExoClick148
TitanTitan135
MainAdMainAd130
PrimisPrimis123
SteelHouseSteelHouse (now MNTN)115
ChitikaChitika92
RevBidRevBid91
AudiohookAudiohook83
QuonQuon79
WehaaWehaa78
TrafficStarsTrafficStars63
SublimeSublime61
The AdsLabThe AdsLab57
ClickbrainiacsClickbrainiacs55
EthicalAdsRead the Docs, Inc.46
ClicktripzClicktripz42
LeadsLeapLeadsLeap33
Collective AudienceCollective Audience30
SabaVisionSabaVision30
DianomiDianomi29
adobe advertising cloudAdobe28
UnrulyUnruly27
VerticalScopeVerticalScope Inc.25
KlicklyKlickly19
Container Media GroupContainer Media Group19
ONiADONiAD18
RelapRelap15
ManateeManatee12
Mile.techMile11
CluepCluep11
DynAdDynAd10
AnetworkAnetwork9
HypeLabHypeLab9
AdcashAdcash7
DanAdsDanAds AB6
WebicaWebica5
The Arena GroupThe Arena Group5
InnervateInnervate5
AnyClipAnyClip Ltd.5
Fusion AdsFusion Ads4
BittAdsBittAds4
SwoopSwoop4
DoleadDolead4
KueezKueez4
Excel ImpactExcel Impact3
PublyPubly3
LeadbitLeadbit3
LKQDLKQD (Nexstar Digital)3
KioskedKiosked Ltd.2
Q1MediaQ1Media1
UpravelUpravel0
JubnaJubna0
Internet BrandsInternet Brands0
WazimoWazimo0
MadAdsMediaMadAdsMedia0
VeoxaVeoxa0
AdnegahAdnegah0
Thor-MediaThor-Media0
ClickaineClickaine0
eRateeRate0
OneLinkOneLink0
PushubPushub0
XaxisXaxis0

7 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: DoubleClick 511,376, WordAds 267,190, Amazon Ad System 175,649, Reddit Ads 23,127, DTScout 15,911, Yahoo Advertising 12,268, Twiago 8,313.