Subcategory answer
1,266,541
companies run at least one of the 107 technologies in it, 2.3% of 54,527,857 in the index. Landing 12 Sept 2026.
Networks that aggregate publisher inventory and sell it to advertisers, including vertical, native, mobile, video, and performance-focused networks.
Share of companies running any technology in this subcategory, monthlyof 1,266,541 companies with any of themlanding 12 Sept 2026
Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020
| Month | Google AdSense | Amazon Advertising | Taboola | Other |
|---|---|---|---|---|
| 2021-01 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-02 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-03 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-04 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-05 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-06 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-07 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-08 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-09 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-10 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-11 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2021-12 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-01 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-02 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-03 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-04 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-05 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-06 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-07 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-08 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-09 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-10 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-11 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2022-12 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-01 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-02 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-03 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-04 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-05 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-06 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-07 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-08 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-09 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-10 | 35.5% | 8.1% | 2.4% | 53.9% |
| 2023-11 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2023-12 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-01 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-02 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-03 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-04 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-05 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-06 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-07 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-08 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-09 | 34.6% | 8.2% | 2.2% | 55.0% |
| 2024-10 | 34.6% | 8.1% | 2.2% | 55.1% |
| 2024-11 | 34.6% | 8.1% | 2.2% | 55.1% |
| 2024-12 | 34.6% | 8.1% | 2.2% | 55.1% |
| 2025-01 | 34.6% | 8.1% | 2.2% | 55.1% |
| 2025-02 | 34.6% | 8.1% | 2.2% | 55.1% |
| 2025-03 | 34.6% | 8.1% | 2.2% | 55.1% |
| 2025-04 | 34.5% | 8.2% | 2.2% | 55.1% |
| 2025-05 | 35.1% | 8.4% | 2.1% | 54.4% |
| 2025-06 | 35.2% | 8.4% | 2.1% | 54.2% |
| 2025-07 | 35.2% | 8.4% | 2.1% | 54.2% |
| 2025-08 | 35.2% | 8.6% | 2.1% | 54.1% |
| 2025-09 | 35.2% | 8.6% | 2.1% | 54.1% |
| 2025-10 | 35.2% | 8.6% | 2.1% | 54.1% |
| 2025-11 | 35.2% | 8.7% | 2.2% | 53.9% |
| 2025-12 | 35.2% | 8.7% | 2.2% | 53.9% |
| 2026-01 | 35.3% | 8.0% | 2.2% | 54.5% |
| 2026-02 | 34.9% | 7.9% | 2.2% | 55.0% |
| 2026-03 | 37.1% | 7.4% | 2.2% | 53.3% |
| 2026-04 | 37.1% | 7.4% | 2.2% | 53.2% |
| 2026-05 | 37.1% | 7.4% | 2.2% | 53.2% |
| 2026-06 | 37.1% | 7.4% | 2.2% | 53.2% |
| 2026-07 | 37.1% | 7.4% | 2.2% | 53.2% |
| 2026-08 | 37.1% | 7.4% | 2.2% | 53.2% |
| 2026-09 | 37.2% | 7.4% | 2.2% | 53.1% |
Companiesof 1,266,541 with any of themlanding 12 Sept 2026
24 of 107 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published
| Technology | Vendor | Companies |
|---|---|---|
| GumGum | GumGum | 752 |
| The Monetyzer | The Moneytizer | 730 |
| PureCars | PureCars | 490 |
| Dealer Spike | Dealer Spike | 460 |
| RevContent | RevContent | 416 |
| Nativo | Nativo, Inc. | 398 |
| Mantis | Mantis Ad Network | 257 |
| Trovit | Trovit | 253 |
| Rontar | Rontar | 253 |
| VDX.tv | VDX.tv | 238 |
| SHE Media | SHE Media | 196 |
| i-mobile | i-mobile Co., Ltd. | 195 |
| Carbon Ads | BuySellAds | 149 |
| ExoClick | ExoClick | 148 |
| Titan | Titan | 135 |
| MainAd | MainAd | 130 |
| Primis | Primis | 123 |
| SteelHouse | SteelHouse (now MNTN) | 115 |
| Chitika | Chitika | 92 |
| RevBid | RevBid | 91 |
| Audiohook | Audiohook | 83 |
| Quon | Quon | 79 |
| Wehaa | Wehaa | 78 |
| TrafficStars | TrafficStars | 63 |
| Sublime | Sublime | 61 |
| The AdsLab | The AdsLab | 57 |
| Clickbrainiacs | Clickbrainiacs | 55 |
| EthicalAds | Read the Docs, Inc. | 46 |
| Clicktripz | Clicktripz | 42 |
| LeadsLeap | LeadsLeap | 33 |
| Collective Audience | Collective Audience | 30 |
| SabaVision | SabaVision | 30 |
| Dianomi | Dianomi | 29 |
| adobe advertising cloud | Adobe | 28 |
| Unruly | Unruly | 27 |
| VerticalScope | VerticalScope Inc. | 25 |
| Klickly | Klickly | 19 |
| Container Media Group | Container Media Group | 19 |
| ONiAD | ONiAD | 18 |
| Relap | Relap | 15 |
| Manatee | Manatee | 12 |
| Mile.tech | Mile | 11 |
| Cluep | Cluep | 11 |
| DynAd | DynAd | 10 |
| Anetwork | Anetwork | 9 |
| HypeLab | HypeLab | 9 |
| Adcash | Adcash | 7 |
| DanAds | DanAds AB | 6 |
| Webica | Webica | 5 |
| The Arena Group | The Arena Group | 5 |
| Innervate | Innervate | 5 |
| AnyClip | AnyClip Ltd. | 5 |
| Fusion Ads | Fusion Ads | 4 |
| BittAds | BittAds | 4 |
| Swoop | Swoop | 4 |
| Dolead | Dolead | 4 |
| Kueez | Kueez | 4 |
| Excel Impact | Excel Impact | 3 |
| Publy | Publy | 3 |
| Leadbit | Leadbit | 3 |
| LKQD | LKQD (Nexstar Digital) | 3 |
| Kiosked | Kiosked Ltd. | 2 |
| Q1Media | Q1Media | 1 |
| Upravel | Upravel | 0 |
| Jubna | Jubna | 0 |
| Internet Brands | Internet Brands | 0 |
| Wazimo | Wazimo | 0 |
| MadAdsMedia | MadAdsMedia | 0 |
| Veoxa | Veoxa | 0 |
| Adnegah | Adnegah | 0 |
| Thor-Media | Thor-Media | 0 |
| Clickaine | Clickaine | 0 |
| eRate | eRate | 0 |
| OneLink | OneLink | 0 |
| Pushub | Pushub | 0 |
| Xaxis | Xaxis | 0 |
7 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: DoubleClick 511,376, WordAds 267,190, Amazon Ad System 175,649, Reddit Ads 23,127, DTScout 15,911, Yahoo Advertising 12,268, Twiago 8,313.
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