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Technology answer

Google Tag Manager

13,561,230

companies run it, 24.9% of 54,527,857 in the index. Landing 12 Sept 2026.

Hosts: 30,740,626 live hosts run it, of 191,809,695 hosts in the index, 16.0%. A host is a website, not a company.

Companies by month

Companies, monthly, on the fixed panel of sites crawled since 2020of 54,527,857 in the indexlanding 12 Sept 2026

13,560,922 at Sept 26; 14,446,153 twelve months earlier, -885,231, -6.1% on the fixed panel; the series starts January 2021 because the panel is anchored at 31 Dec 2020

The 69 numbers in this chart
MonthCompaniesObserved on the panel
2021-016,819,1421,317,665
2021-026,819,1751,317,671
2021-036,819,2021,317,676
2021-046,819,2261,317,681
2021-056,819,2531,317,686
2021-066,819,2821,317,692
2021-076,819,3661,317,708
2021-086,820,0821,317,846
2021-096,820,7161,317,969
2021-106,821,3241,318,086
2021-116,821,9601,318,209
2021-126,822,6941,318,351
2022-016,823,3791,318,483
2022-026,824,0621,318,615
2022-036,824,8511,318,768
2022-046,825,6031,318,913
2022-056,826,3531,319,058
2022-066,827,1351,319,209
2022-076,827,9021,319,357
2022-086,828,6091,319,494
2022-096,828,8881,319,548
2022-106,829,2001,319,608
2022-116,829,5291,319,672
2022-126,829,8171,319,727
2023-016,830,0381,319,770
2023-026,830,2941,319,819
2023-036,830,5711,319,873
2023-046,926,2671,338,364
2023-057,000,7371,352,754
2023-067,075,2071,367,144
2023-077,149,6371,381,526
2023-087,224,0791,395,911
2023-097,298,5191,410,295
2023-107,372,7891,424,646
2023-117,447,1061,439,006
2023-127,521,4221,453,366
2024-017,595,7351,467,726
2024-027,670,0811,482,092
2024-037,782,6971,503,853
2024-047,890,8401,524,749
2024-057,903,4571,527,187
2024-067,937,6991,533,804
2024-077,971,8891,540,410
2024-088,014,1401,548,574
2024-098,176,1261,579,875
2024-108,594,9961,660,813
2024-119,134,8961,765,138
2024-129,664,0961,867,396
2025-0110,262,7121,983,066
2025-0210,829,7922,092,643
2025-0311,396,8032,202,207
2025-0411,942,2122,307,597
2025-0512,464,0242,408,427
2025-0613,008,9082,513,715
2025-0713,540,0562,616,348
2025-0814,069,8822,718,727
2025-0914,446,1532,791,434
2025-1014,701,7072,840,815
2025-1114,700,3772,840,558
2025-1214,578,0172,816,914
2026-0114,469,2522,795,897
2026-0214,364,9862,775,750
2026-0314,315,4682,766,182
2026-0414,244,3122,752,432
2026-0514,140,5302,732,378
2026-0614,052,4552,715,359
2026-0713,911,4802,688,119
2026-0813,756,9942,658,267
2026-0913,560,9222,620,380

Both denominators, and a third

Shares of the same 13,561,230each row a different wholelanding 12 Sept 2026

Denominator
Companies
Share
companies in the index
54,527,857
24.9%
companies running anything in Tag Management
13,713,042
98.9%
companies running anything in Tag managers
13,704,286
99.0%

Three wholes, three shares of one count: a share travels with its whole, never alone. Against the last of them, Google Tag Manager is rank 1 of 17 technologies in Tag managers.

Open as a segment

13,561,230 companies; add a country, a sector or a band on the segment page. Counting is free.

/companies/tech-google-tag-manager

Open the segment

Catalogue record

As recorded in the cataloguetaxonomy release tax-2026.10last discovered 10 Sept 2026

Google Tag Manager enables deployment and control of marketing and analytics tags.

Teams can add, version, and fire third-party or custom tags without editing site code. It is provided by Google with a free plan and an enterprise option within Google Analytics 360.

Kindproduct
VendorGoogle, google.com
PathData, Analytics and AI > Tag Management > Tag managers
Sluggoogle-tag-manager
Deploymentsaas
Pricingfreemium
Open sourceno
First discovered2019-05-29
Last discovered2026-09-10
Taxonomy releasetax-2026.10