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Subcategory answer

Tag managers

13,704,286

companies run at least one of the 17 technologies in it, 25.1% of 54,527,857 in the index. Landing 12 Sept 2026.

Tools to deploy, manage, and version marketing and analytics tags across websites and apps from a central interface.

Share of the subcategory by month

Google Tag Manager 94.6%
Google Tag ManagerGoogle Tag Manager for WordPressAdobe Experience Platform LaunchEnsightenOther

Share of companies running any technology in this subcategory, monthlyof 13,704,286 companies with any of themlanding 12 Sept 2026

Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020

The 345 numbers in this chart
MonthGoogle Tag ManagerGoogle Tag Manager for WordPressAdobe Experience Platform LaunchEnsightenOther
2021-0193.1%2.1%0.56%0.36%3.9%
2021-0293.1%2.1%0.56%0.36%3.9%
2021-0393.1%2.1%0.56%0.36%3.9%
2021-0493.1%2.1%0.56%0.36%3.9%
2021-0593.1%2.1%0.56%0.36%3.9%
2021-0693.1%2.1%0.56%0.36%3.9%
2021-0793.1%2.1%0.56%0.36%3.9%
2021-0893.1%2.1%0.56%0.36%3.9%
2021-0993.1%2.1%0.56%0.36%3.9%
2021-1093.1%2.1%0.56%0.36%3.9%
2021-1193.1%2.1%0.56%0.36%3.9%
2021-1293.1%2.1%0.56%0.36%3.9%
2022-0193.1%2.1%0.56%0.36%3.9%
2022-0293.1%2.1%0.56%0.36%3.9%
2022-0393.1%2.1%0.56%0.36%3.9%
2022-0493.1%2.1%0.56%0.36%3.9%
2022-0593.1%2.1%0.56%0.36%3.9%
2022-0693.1%2.1%0.56%0.36%3.9%
2022-0793.1%2.1%0.56%0.36%3.9%
2022-0893.1%2.1%0.56%0.36%3.9%
2022-0993.1%2.1%0.56%0.36%3.9%
2022-1093.1%2.1%0.56%0.36%3.9%
2022-1193.1%2.1%0.56%0.36%3.9%
2022-1293.1%2.1%0.56%0.36%3.9%
2023-0193.1%2.1%0.56%0.36%3.9%
2023-0293.1%2.1%0.56%0.36%3.9%
2023-0393.1%2.1%0.56%0.36%3.9%
2023-0493.1%2.1%0.56%0.36%3.9%
2023-0593.1%2.1%0.56%0.36%3.9%
2023-0693.1%2.1%0.56%0.36%3.9%
2023-0793.1%2.1%0.56%0.36%3.9%
2023-0893.1%2.1%0.56%0.36%3.9%
2023-0993.1%2.1%0.56%0.36%3.9%
2023-1093.1%2.1%0.56%0.36%3.9%
2023-1193.7%1.9%0.53%0.35%3.6%
2023-1293.7%1.9%0.53%0.35%3.6%
2024-0193.7%1.9%0.53%0.35%3.6%
2024-0293.7%1.9%0.53%0.35%3.6%
2024-0393.7%1.9%0.53%0.35%3.6%
2024-0493.7%1.9%0.53%0.35%3.6%
2024-0593.7%1.9%0.53%0.35%3.6%
2024-0693.7%1.9%0.53%0.35%3.6%
2024-0793.7%1.9%0.53%0.35%3.6%
2024-0893.7%1.9%0.53%0.35%3.6%
2024-0993.7%1.9%0.53%0.35%3.6%
2024-1093.8%1.8%0.51%0.33%3.5%
2024-1193.8%1.8%0.51%0.33%3.5%
2024-1293.8%1.8%0.51%0.33%3.5%
2025-0193.8%1.8%0.51%0.33%3.5%
2025-0293.8%1.8%0.51%0.33%3.5%
2025-0393.8%1.8%0.51%0.33%3.5%
2025-0493.8%1.8%0.51%0.33%3.5%
2025-0594.0%1.8%0.50%0.33%3.4%
2025-0694.0%1.8%0.50%0.33%3.4%
2025-0794.0%1.8%0.50%0.33%3.4%
2025-0894.1%1.7%0.50%0.33%3.3%
2025-0994.1%1.7%0.50%0.33%3.3%
2025-1094.1%1.7%0.50%0.33%3.3%
2025-1194.2%1.7%0.48%0.34%3.3%
2025-1294.2%1.7%0.48%0.34%3.3%
2026-0194.2%1.7%0.48%0.34%3.3%
2026-0294.3%1.7%0.48%0.34%3.2%
2026-0394.6%1.6%0.45%0.32%3.0%
2026-0494.6%1.6%0.45%0.32%3.0%
2026-0594.6%1.6%0.45%0.32%3.0%
2026-0694.6%1.6%0.45%0.32%3.0%
2026-0794.6%1.6%0.45%0.32%3.0%
2026-0894.6%1.6%0.45%0.33%3.0%
2026-0994.6%1.6%0.45%0.33%3.0%

The technologies ranked in Tag managers

Companiesof 13,704,286 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Google
13,560,922
99.0%
2
Thomas Geiger
155,091
1.1%
3
Adobe Inc.
88,444
0.65%
4
Matomo
33,015
0.24%
5
Ensighten
16,729
0.12%
6
Adobe
1,828
0.01%
7
Adobe
1,454
0.01%
8
Commanders Act
1,319
<0.01%
9
Signal
939
<0.01%
10
Qubit (a Coveo company)
326
<0.01%
11
Ensighten
308
<0.01%
12
Yahoo Japan Corporation
51
<0.01%
13
IBM
26
<0.01%
14
Datalicious
18
no share
15
AdPro Media
4
no share

15 of 17 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

2 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: PixelYourSite 226,722, Draftpress HFCM 185,288.