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Tag Management

13,713,042

companies run at least one of the 20 technologies in it, 25.1% of 54,527,857 in the index. Landing 12 Sept 2026.

Tag managers and server-side tagging.

The subcategories

Companies running any technology in eachof 13,713,042 in Tag Managementlanding 12 Sept 2026

A company running technologies in two subcategories is counted in both, so the shares do not sum to 100%

The 2 subcategories in this chart
SubcategoryCompaniesShare of the category
Tag managers13,704,28699.9%
Server-side tagging platforms22,9330.17%

The technologies ranked in Tag Management

Companiesof 13,713,042 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Google
13,560,922
98.9%
2
Thomas Geiger
155,091
1.1%
3
Adobe Inc.
88,444
0.64%
4
Matomo
33,015
0.24%
5
Ensighten
16,729
0.12%
6
Adobe
1,828
0.01%
7
Adobe
1,454
0.01%
8
Commanders Act
1,319
<0.01%
9
Blotout
1,089
<0.01%
10
Signal
939
<0.01%
11
Qubit (a Coveo company)
326
<0.01%
12
Ensighten
308
<0.01%
13
Yahoo Japan Corporation
51
<0.01%
14
IBM
26
<0.01%
15
Datalicious
18
no share
16
AdPro Media
4
no share

16 of 20 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

4 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: PixelYourSite 226,722, Draftpress HFCM 185,288, Cloudflare Zaraz 20,272, Elevar 1,605.