Category answer

Experimentation and Personalisation

759,439

companies run at least one of the 196 technologies in it, 1.4% of 54,527,857 in the index. Landing 12 Sept 2026.

A/B testing, feature management, personalisation, segmentation.

The subcategories

Companies running any technology in eachof 759,439 in Experimentation and Personalisationlanding 12 Sept 2026

Other408,940 Experimentation and A/B testing platforms241,291 Website personalization platforms61,111 Feature flag management46,612 Social proof tools6,751 Product recommendation platforms3,619 Site search and product discovery2,447 Product configurators and customizers1,982

3 other subcategories188

A company running technologies in two subcategories is counted in both, so the shares do not sum to 100%

The 11 subcategories in this chart

Subcategory	Companies	Share of the category
Other	408,940	53.8%
Experimentation and A/B testing platforms	241,291	31.8%
Website personalization platforms	61,111	8.0%
Feature flag management	46,612	6.1%
Social proof tools	6,751	0.89%
Product recommendation platforms	3,619	0.48%
Site search and product discovery	2,447	0.32%
Product configurators and customizers	1,982	0.26%
Size and fit recommendation tools	166	0.02%
Conversion rate optimization tools	21	<0.01%
Paywall optimization platforms	1	no share

The technologies ranked in Experimentation and Personalisation

Companiesof 759,439 with any of themlanding 12 Sept 2026

#

Technology

Vendor

Companies

Share

1

Optimizely

80,962

10.7%

2

Statsig

31,179

4.1%

3

VWO

Wingify

21,143

2.8%

4

LaunchDarkly

15,035

2.0%

5

Convert

8,542

1.1%

6

Proof Factor

5,549

0.73%

7

GrowthBook

5,304

0.70%

8

Adobe Target

Adobe

5,111

0.67%

9

The Hotels Network

4,162

0.55%

10

AB Tasty

3,840

0.51%

11

Intellimize

3,450

0.45%

12

SiteSpect

SiteSpect, Inc.

2,707

0.36%

13

Recombee

2,663

0.35%

14

Estore Compare

Estore Co., Ltd.

2,538

0.33%

15

Monetate

2,386

0.31%

16

Justuno

1,972

0.26%

17

Zakeke

1,909

0.25%

18

Movable Ink

Movable, Inc.

1,814

0.24%

19

SalesFire

Salesfire

1,638

0.22%

20

Cxense

Piano

1,559

0.21%

21

Adoric

1,457

0.19%

22

Salesforce Interaction Studio

Salesforce

1,433

0.19%

23

Shoplift

Shoplift, Inc.

1,362

0.18%

24

iGoDigital

Salesforce

1,305

0.17%

24 of 196 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 167 more technologies in Experimentation and Personalisation, ranked

Technology	Vendor	Companies
Clerk.io	Clerk.io	1,248
Kameleoon	Kameleoon	1,127
LimeSpot	LimeSpot	1,100
Zakeke Visual Customizer	Zakeke	968
Nosto	Nosto Solutions Ltd.	929
Demandbase Conversion	Demandbase, Inc.	887
Dynamic Yield	Dynamic Yield (a Mastercard company)	782
Kaisa	Kaisa	757
Coveo	Coveo	754
TrustPulse	TrustPulse	714
Zakeke Interactive Product Designer	Zakeke	707
Twik	Twik Ltd.	636
Visual Website Optimizer (VWO)	Wingify	629
Hello Retail	Hello Retail	626
Nelio Testing	Nelio Software	623
Retail Rocket	Retail Rocket	576
Omniconvert	Omniconvert	552
Varify	Varify	549
SmartHint	SmartHint	523
Optibase	Optibase	520
Personizely	Personizely	517
Crall	Crall	497
ABLyft	ABlyft GmbH	412
FlagSmith	Flagsmith	379
Google Optimize 360	Google	365
Karte	PLAID, Inc.	325
VerifyPass	VerifyPass	276
Nudgify	Nudgify Ltd	276
Black Crow	Black Crow AI	243
Omniture Adobe Test and Target	Adobe	241
Segmentify	Segmentify	218
Provely	Provely	209
Intelligems	Intelligems	197
Maxymiser	Oracle	174
Triggerbee	Triggerbee	172
Convertcart	Convertcart	170
Mutiny	Mutiny	157
Beyable	BEYABLE	157
Epoq	epoq internet services GmbH	138
Acquia Personalization	Acquia	137
Oracle Maxymiser	Oracle	137
Trbo	trbo GmbH	110
Yieldify	Yieldify	108
Split Hero	Split Hero	108
Sprocket	Sprocket, Inc.	105
Trendemon	Trendemon	99
Oracle Recommendations On Demand	Oracle	91
Sizebay	Sizebay	89
Bounce Commerce	Bounce Commerce	89
Webyn	Webyn	88
Geo Targetly	Geo Targetly	85
Personyze	Personyze	79
RichRelevance	Algonomy (formerly RichRelevance)	78
Perzonalization	Perzonalization	76
SaleCycle	SaleCycle	75
PersonaClick	PersonaClick	75
VerifyPress	VerifyPress	71
uMarketingSuite	uMarketingSuite	68
Dapta	Dapta	68
Wiqhit	Wiqhit	67
Navu	Navu	65
Kibo Personalization	Kibo Commerce	65
Potions	Potions	65
Jivox	Jivox	64
Unless	Unless	62
Fresh Relevance	Fresh Relevance Ltd	58
True Fit	True Fit	56
Raptor	Raptor Services	56
Blueknow	Blueknow	55
Clinch	Clinch	54
Peerius	Optimizely	52
Frosmo	Frosmo	51
RightMessage	RightMessage	50
Webeo	Webeo	47
Usizy	Usizy	46
Split	Split Software, Inc.	46
CustomFit	CustomFit.ai	45
BySide	BySide	41
Convincely	Convincely	41
Unleash	Unleash	40
Relewise	Relewise	40
Fanplayr	Fanplayr	39
Linx Impulse	Linx (StoneCo)	39
Wair	WAIR	39
Shopbox AI	Shopbox AI	37
Recolize	Recolize GmbH	37
Mezereon	Mezereon	36
Worldz	WORLDZ S.r.l.	36
Outfindo	Outfindo	36
Groobee	Groobee	36
Bringie	Bringie	36
Dexter	Dexter	34
Target2Sell	Target2Sell	33
Preezie	Preezie	32
RevLifter	RevLifter	31
Primeleads	Primeleads	30
Sendpad	Sendtex	30
Reflektion	Reflektion	29
BrightInfo	BrightInfo	28
Rtoaster	BrainPad Inc.	28
bluebarry	Bluebarry	28
Cartful	Cartful	23
XGen Ai	XGen AI	22
Storyly	Storyly	21
Ownpage	Ownpage	21
Vue.ai	Mad Street Den	21
VisiOpt	VisiOpt	19
CloudEngage	CloudEngage	18
ParticularAudience	Particular Audience	18
PureClarity	PureClarity Ltd	14
Visenze	ViSenze	14
Qubit	Coveo	14
Crobox	Crobox	12
Croct	Croct	12
SizeMe	SizeMe	11
DreamROI	DreamROI	11
Fitle	Fitle	11
Things Solver	Things Solver	10
Stylitics	Stylitics, Inc.	9
VE Interactive	Ve Global	9
4-Tell	4-Tell	8
Vidora	Vidora (mParticle)	8
RankScience	RankScience	8
Adaptix	Adaptix	8
Bunting	Bunting	8
Dialogue	Dialogue	7
Depict	Depict	7
Cerkl	Cerkl	6
Barilliance	Barilliance	6
Finalytics	Finalytics.ai	6
Combeenation	Combeenation	6
Wishi	Wishi	6
Prooven	Prooven	5
Poloriz	Poloriz	5
Fitizzy	Fitizzy	5
Visitor.js	Visitor.js	5
Virtusize	Virtusize	4
Reelevant	Reelevant	4
Thesis	Thesis	4
Breinify	Breinify	4
Revieve	Revieve	4
Upsy	Upsy	4
Trustmaker	Trustmaker	3
Clubcast	Clubcast	3
Ryzeo	Ryzeo	3
Juo	Juo	3
Sizekick	Sizekick	3
Proofdy	Proofdy	3
Bodygram	Bodygram	2
Bloom Labs	Bloom Labs	2
Darwin Pricing	Darwin Pricing	2
Fit Analytics	Fit Analytics	2
InstantGeo	InstantGeo	2
LiftIgniter	LiftIgniter, Inc.	1
Excentos	excentos	1
Prediggo	Prediggo	1
Adnymics	Adnymics	1
Streamoid	Streamoid Technologies	1
Strands	Strands	1
Sophi	Mather Economics	1
BrainSINS	BrainSINS	1
Certona	Kibo Commerce	0
Sizey	Sizey	0
Skeep	Skeep	0
Tontine	Tontine	0
DataMilk	DataMilk	0
Syndeca	Syndeca	0

5 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Google Translate Widget 408,595, Trident AB 77,137, Piano 28,044, Google Optimize 17,970, Zoho PageSense 14,554.

One click under this answer

Technology answerOptimizelyThe first row of this ranking, with its companies by month since January 2021.

Domain of the taxonomy

Marketing and Advertising

The top of the tree. 196 technologies sit under this category.

CatalogueEvery technology, rankedFiltered to this category with ?category=experimentation-personalisation.