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Subcategory answer

Experimentation and A/B testing platforms

241,291

companies run at least one of the 35 technologies in it, 0.44% of 54,527,857 in the index. Landing 12 Sept 2026.

Platforms to run A/B and multivariate tests and experiments to optimize websites, apps, and campaigns.

Share of the subcategory by month

Optimizely 47.4%VWO 12.6%Other 35.4%
OptimizelyVWOConvertAB TastyOther

Share of companies running any technology in this subcategory, monthlyof 241,291 companies with any of themlanding 12 Sept 2026

Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020

The 345 numbers in this chart
MonthOptimizelyVWOConvertAB TastyOther
2021-0140.0%13.1%4.1%1.3%41.5%
2021-0240.0%13.1%4.1%1.3%41.5%
2021-0340.0%13.1%4.1%1.3%41.5%
2021-0440.0%13.1%4.1%1.3%41.5%
2021-0540.0%13.1%4.1%1.3%41.5%
2021-0640.0%13.1%4.1%1.3%41.5%
2021-0740.0%13.1%4.1%1.3%41.5%
2021-0840.0%13.1%4.1%1.3%41.5%
2021-0940.0%13.1%4.1%1.3%41.5%
2021-1040.0%13.1%4.1%1.3%41.5%
2021-1140.0%13.1%4.1%1.3%41.5%
2021-1240.0%13.1%4.1%1.3%41.5%
2022-0140.0%13.1%4.1%1.3%41.5%
2022-0240.0%13.1%4.1%1.3%41.5%
2022-0340.0%13.2%4.1%1.3%41.4%
2022-0440.0%13.2%4.1%1.3%41.4%
2022-0540.0%13.2%4.1%1.3%41.4%
2022-0640.0%13.2%4.1%1.3%41.4%
2022-0740.1%13.2%4.1%1.3%41.4%
2022-0840.1%13.2%4.1%1.3%41.4%
2022-0940.1%13.2%4.1%1.3%41.4%
2022-1040.1%13.2%4.1%1.3%41.4%
2022-1140.1%13.2%4.1%1.3%41.4%
2022-1240.1%13.2%4.1%1.3%41.4%
2023-0140.1%13.2%4.1%1.3%41.4%
2023-0240.1%13.2%4.1%1.3%41.4%
2023-0340.1%13.2%4.1%1.3%41.4%
2023-0440.1%13.2%4.1%1.3%41.4%
2023-0540.1%13.2%4.1%1.3%41.4%
2023-0640.1%13.2%4.1%1.3%41.4%
2023-0740.1%13.2%4.1%1.3%41.4%
2023-0840.1%13.2%4.1%1.3%41.4%
2023-0940.1%13.2%4.1%1.3%41.4%
2023-1040.1%13.2%4.1%1.3%41.4%
2023-1145.7%14.1%4.4%1.3%34.5%
2023-1245.7%14.1%4.4%1.3%34.5%
2024-0145.7%14.1%4.4%1.3%34.5%
2024-0245.7%14.1%4.4%1.3%34.5%
2024-0345.7%14.1%4.4%1.3%34.5%
2024-0445.7%14.1%4.4%1.3%34.5%
2024-0545.7%14.1%4.4%1.3%34.5%
2024-0645.7%14.1%4.4%1.3%34.5%
2024-0745.7%14.1%4.4%1.3%34.5%
2024-0845.7%14.1%4.4%1.3%34.5%
2024-0945.7%14.1%4.4%1.3%34.5%
2024-1045.9%14.0%4.3%1.3%34.5%
2024-1145.9%14.0%4.3%1.3%34.5%
2024-1245.9%14.0%4.3%1.3%34.5%
2025-0145.9%14.0%4.3%1.3%34.5%
2025-0245.9%14.0%4.3%1.3%34.5%
2025-0345.9%14.0%4.3%1.3%34.5%
2025-0446.1%13.9%4.2%1.3%34.4%
2025-0546.9%13.6%4.1%1.3%34.1%
2025-0647.2%13.4%4.1%1.3%34.0%
2025-0747.3%13.4%4.1%1.3%34.0%
2025-0845.3%14.0%4.2%1.3%35.1%
2025-0945.3%14.0%4.2%1.3%35.1%
2025-1045.3%14.0%4.2%1.3%35.1%
2025-1145.5%13.9%4.1%1.3%35.2%
2025-1245.5%13.9%4.1%1.3%35.2%
2026-0145.9%13.8%3.7%1.3%35.3%
2026-0246.1%13.7%3.6%1.3%35.3%
2026-0347.3%12.6%3.4%1.3%35.5%
2026-0447.3%12.6%3.4%1.3%35.5%
2026-0547.3%12.6%3.4%1.3%35.5%
2026-0647.3%12.6%3.4%1.3%35.5%
2026-0747.3%12.6%3.4%1.3%35.5%
2026-0847.3%12.6%3.4%1.3%35.5%
2026-0947.4%12.6%3.4%1.3%35.4%

The technologies ranked in Experimentation and A/B testing platforms

Companiesof 241,291 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Optimizely
80,962
33.6%
2
Wingify
21,143
8.8%
3
Convert
8,542
3.5%
4
GrowthBook
5,304
2.2%
5
AB Tasty
3,840
1.6%
6
SiteSpect, Inc.
2,707
1.1%
7
Monetate
2,386
0.99%
8
Shoplift, Inc.
1,362
0.56%
9
Kameleoon
1,127
0.47%
10
Dynamic Yield (a Mastercard company)
782
0.32%
11
Wingify
629
0.26%
12
Nelio Software
623
0.26%
13
Omniconvert
552
0.23%
14
Varify
549
0.23%
15
Optibase
520
0.22%
16
ABlyft GmbH
412
0.17%
17
Google
365
0.15%
18
Adobe
241
0.10%
19
Intelligems
197
0.08%
20
Oracle
174
0.07%
21
Oracle
137
0.06%
22
Split Hero
108
0.04%
23
uMarketingSuite
68
0.03%
24
Convincely
41
0.02%

24 of 35 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 7 more technologies in Experimentation and A/B testing platforms, ranked
TechnologyVendorCompanies
BringieBringie36
DexterDexter34
VisiOptVisiOpt19
RankScienceRankScience8
ThesisThesis4
JuoJuo3
TontineTontine0

4 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Trident AB 77,137, Google Optimize 17,970, Zoho PageSense 14,554, Estore Compare 2,538.