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Technology answer

Rubicon Project

3,683

companies run it, <0.01% of 54,527,857 in the index. Landing 12 Sept 2026.

Hosts: 18,659 live hosts run it, of 191,809,695 hosts in the index, <0.01%. A host is a website, not a company.

Companies by month

Companies, monthly, on the fixed panel of sites crawled since 2020of 54,527,857 in the indexlanding 12 Sept 2026

3,683 at Sept 26; 3,654 twelve months earlier, +29, +0.8% on the fixed panel; the series starts January 2021 because the panel is anchored at 31 Dec 2020

The 69 numbers in this chart
MonthCompaniesObserved on the panel
2021-011,953985
2021-021,953985
2021-031,953985
2021-041,953985
2021-051,953985
2021-061,953985
2021-071,953985
2021-081,956986
2021-091,957987
2021-101,958987
2021-111,960988
2021-121,961989
2022-011,962989
2022-021,963990
2022-031,964990
2022-041,966991
2022-051,967992
2022-061,968992
2022-071,970993
2022-081,971994
2022-091,970993
2022-101,970993
2022-111,970993
2022-121,970993
2023-011,970993
2023-021,970993
2023-031,971994
2023-042,1751,097
2023-052,2251,122
2023-062,2751,147
2023-072,3241,172
2023-082,3741,197
2023-092,4241,222
2023-102,4741,248
2023-112,5231,272
2023-122,5731,298
2024-012,6231,323
2024-022,6731,348
2024-032,7501,387
2024-042,8131,419
2024-052,6711,347
2024-062,6841,354
2024-072,6961,360
2024-082,7101,367
2024-092,7571,390
2024-102,8431,434
2024-112,9121,468
2024-122,9711,498
2025-013,0451,536
2025-023,1081,567
2025-033,1721,600
2025-043,2161,622
2025-053,2671,648
2025-063,3641,696
2025-073,4621,746
2025-083,6131,822
2025-093,6541,843
2025-103,6611,846
2025-113,6281,830
2025-123,6131,822
2026-013,6101,820
2026-023,6791,855
2026-033,7751,904
2026-043,8031,918
2026-053,8251,929
2026-063,8641,949
2026-073,8441,938
2026-083,8161,924
2026-093,6831,857

Both denominators, and a third

Shares of the same 3,683each row a different wholelanding 12 Sept 2026

Denominator
Companies
Share
companies in the index
54,527,857
<0.01%
companies running anything in Advertising
15,368,013
0.02%
companies running anything in Supply-side platforms
190,255
1.9%

Three wholes, three shares of one count: a share travels with its whole, never alone. Against the last of them, Rubicon Project is rank 3 of 24 technologies in Supply-side platforms.

Open as a segment

3,683 companies; add a country, a sector or a band on the segment page. Counting is free.

/companies/tech-rubicon-project

Open the segment

Catalogue record

As recorded in the cataloguetaxonomy release tax-2026.10last discovered 10 Sept 2026

Supply-side ad platform formerly known as Rubicon Project, now part of Magnite.

Rubicon Project was an SSP and ad exchange for publishers; the company merged and rebranded as Magnite. Publishers use it to manage programmatic demand and monetize inventory.

Kindproduct
VendorMagnite, magnite.com
PathMarketing and Advertising > Advertising > Supply-side platforms
Slugrubicon-project
Deploymentsaas
Pricingquote based, enterprise
Open sourceno
First discovered2019-10-04
Last discovered2026-09-10
Taxonomy releasetax-2026.10