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Technology answer

Permutive

1,121

companies run it, <0.01% of 54,527,857 in the index. Landing 12 Sept 2026.

Hosts: 4,716 live hosts run it, of 191,809,695 hosts in the index, <0.01%. A host is a website, not a company.

Companies by month

Companies, monthly, on the fixed panel of sites crawled since 2020of 54,527,857 in the indexlanding 12 Sept 2026

1,121 at Sept 26; 1,310 twelve months earlier, -189, -14.4% on the fixed panel; the series starts January 2021 because the panel is anchored at 31 Dec 2020

The 69 numbers in this chart
MonthCompaniesObserved on the panel
2021-0100
2021-0200
2021-0300
2021-0400
2021-0500
2021-0600
2021-0700
2021-08withheld0
2021-09withheld0
2021-10withheld0
2021-11withheld0
2021-12withheld0
2022-01withheld0
2022-02withheld0
2022-03withheld0
2022-04withheld0
2022-05withheld0
2022-06withheld0
2022-07withheld0
2022-08withheld0
2022-09withheld0
2022-10withheld0
2022-11withheld0
2022-12withheld0
2023-01withheld0
2023-02withheld0
2023-03withheld0
2023-0412657
2023-0519689
2023-06266120
2023-07337152
2023-08407184
2023-09477216
2023-10547247
2023-11618280
2023-12688311
2024-01758343
2024-02829375
2024-03922417
2024-041,011457
2024-05986446
2024-061,005455
2024-071,024463
2024-081,044472
2024-091,076487
2024-101,114504
2024-111,145518
2024-121,176532
2025-011,209547
2025-021,237559
2025-031,265572
2025-041,271575
2025-051,280579
2025-061,291584
2025-071,300588
2025-081,321597
2025-091,310592
2025-101,287582
2025-111,257569
2025-121,234558
2026-011,213549
2026-021,209547
2026-031,215550
2026-041,208546
2026-051,199542
2026-061,190538
2026-071,176532
2026-081,162526
2026-091,121507

Both denominators, and a third

Shares of the same 1,121each row a different wholelanding 12 Sept 2026

Denominator
Companies
Share
companies in the index
54,527,857
<0.01%
companies running anything in Advertising
15,368,013
<0.01%
companies running anything in Audience and identity data
4,393,699
0.03%

Three wholes, three shares of one count: a share travels with its whole, never alone. Against the last of them, Permutive is rank 3 of 10 technologies in Audience and identity data.

Open as a segment

1,121 companies; add a country, a sector or a band on the segment page. Counting is free.

/companies/tech-permutive

Open the segment

Catalogue record

As recorded in the cataloguetaxonomy release tax-2026.10last discovered 10 Sept 2026

Permutive is a publisher data platform for audience building and ad monetization.

Permutive provides a first-party audience platform used by publishers to build, segment, and activate audiences for advertising while respecting privacy constraints. It is offered as a SaaS by Permutive for media companies and ad operations teams.

Kindproduct
VendorPermutive, permutive.com
PathMarketing and Advertising > Advertising > Audience and identity data
Slugpermutive
Deploymentsaas
Pricingsubscription, quote based
Open sourceno
First discovered2022-02-03
Last discovered2026-09-10
Taxonomy releasetax-2026.10