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Subcategory answer

Buy now pay later providers

371,901

companies run at least one of the 62 technologies in it, 0.68% of 54,527,857 in the index. Landing 12 Sept 2026.

Consumer installment and deferred payment services integrated at checkout for merchants.

Share of the subcategory by month

Afterpay 74.6%Other 16.0%
AfterpayAffirmSezzleZipOther

Share of companies running any technology in this subcategory, monthlyof 371,901 companies with any of themlanding 12 Sept 2026

Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020

The 345 numbers in this chart
MonthAfterpayAffirmSezzleZipOther
2021-0157.6%4.7%5.0%3.0%29.7%
2021-0257.6%4.7%5.0%3.0%29.7%
2021-0357.6%4.7%5.0%3.0%29.7%
2021-0457.6%4.7%5.0%3.0%29.7%
2021-0557.6%4.7%5.0%3.0%29.7%
2021-0657.6%4.7%5.0%3.0%29.7%
2021-0757.6%4.7%5.0%3.0%29.7%
2021-0857.6%4.7%5.0%3.0%29.7%
2021-0957.6%4.7%5.0%3.0%29.7%
2021-1057.6%4.7%5.0%3.0%29.7%
2021-1157.6%4.7%5.0%3.0%29.7%
2021-1257.6%4.7%5.0%3.0%29.7%
2022-0157.6%4.7%5.0%3.0%29.7%
2022-0257.6%4.7%5.0%3.0%29.7%
2022-0357.6%4.7%5.0%3.0%29.7%
2022-0457.6%4.7%5.0%3.0%29.7%
2022-0557.6%4.7%5.0%3.0%29.7%
2022-0657.6%4.7%5.0%3.0%29.7%
2022-0757.6%4.7%5.0%3.0%29.7%
2022-0857.6%4.7%5.0%3.0%29.7%
2022-0957.6%4.7%5.0%3.0%29.7%
2022-1057.6%4.7%5.0%3.0%29.7%
2022-1157.6%4.7%5.0%3.0%29.7%
2022-1257.6%4.7%5.0%3.0%29.7%
2023-0157.6%4.7%5.0%3.0%29.7%
2023-0257.6%4.7%5.0%3.0%29.7%
2023-0357.6%4.7%5.0%3.0%29.7%
2023-0457.6%4.7%5.0%3.0%29.7%
2023-0557.6%4.7%5.0%3.0%29.7%
2023-0657.6%4.7%5.0%3.0%29.7%
2023-0757.6%4.7%5.0%3.0%29.7%
2023-0857.6%4.7%5.0%3.0%29.7%
2023-0957.6%4.7%5.0%3.0%29.7%
2023-1057.6%4.7%5.0%3.0%29.7%
2023-1165.0%4.9%4.5%3.0%22.6%
2023-1265.0%4.9%4.5%3.0%22.6%
2024-0165.0%4.9%4.5%3.0%22.6%
2024-0265.0%4.9%4.5%3.0%22.6%
2024-0365.0%4.9%4.5%3.0%22.6%
2024-0465.0%4.9%4.5%3.0%22.6%
2024-0565.0%4.9%4.5%3.0%22.6%
2024-0665.0%4.9%4.5%3.0%22.6%
2024-0765.0%4.9%4.5%3.0%22.6%
2024-0865.0%4.9%4.5%3.0%22.6%
2024-0965.0%4.9%4.5%3.0%22.6%
2024-1068.9%4.9%3.8%3.1%19.4%
2024-1168.9%4.9%3.8%3.1%19.4%
2024-1268.9%4.9%3.8%3.1%19.4%
2025-0168.9%4.9%3.7%3.1%19.4%
2025-0268.9%4.9%3.7%3.1%19.4%
2025-0369.0%4.9%3.7%3.1%19.3%
2025-0469.4%4.9%3.8%3.1%18.8%
2025-0569.7%4.7%3.7%3.0%18.9%
2025-0669.9%4.6%3.7%3.0%18.9%
2025-0769.9%4.6%3.7%3.0%18.9%
2025-0870.3%4.5%3.7%2.9%18.6%
2025-0970.3%4.5%3.7%2.9%18.6%
2025-1070.3%4.5%3.7%2.9%18.6%
2025-1170.7%4.5%3.7%2.9%18.3%
2025-1270.7%4.5%3.7%2.9%18.3%
2026-0170.9%4.5%3.6%2.9%18.1%
2026-0271.2%4.4%3.6%2.8%18.0%
2026-0374.5%3.7%3.4%2.4%16.0%
2026-0474.5%3.7%3.4%2.4%16.0%
2026-0574.5%3.7%3.4%2.4%16.0%
2026-0674.5%3.7%3.4%2.4%16.0%
2026-0774.5%3.7%3.4%2.4%16.0%
2026-0874.5%3.7%3.4%2.4%16.0%
2026-0974.6%3.7%3.4%2.4%16.0%

The technologies ranked in Buy now pay later providers

Companiesof 371,901 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Afterpay US, Inc.
338,045
90.9%
2
Affirm, Inc.
5,310
1.4%
3
Sezzle Inc.
5,272
1.4%
4
Zip Co
3,899
1.0%
5
Scalapay
2,464
0.66%
6
Tabby
1,669
0.45%
7
PayPal, Inc.
1,664
0.45%
8
SeQura
1,181
0.32%
9
Tamara
1,129
0.30%
10
Kueski
988
0.27%
11
ViaBill
987
0.27%
12
Atome
883
0.24%
13
Postpay
620
0.17%
14
Aplazame
558
0.15%
15
Resolve
471
0.13%
16
Laybuy Holdings Limited
449
0.12%
17
Grab
405
0.11%
18
Hoolah
342
0.09%
19
Four
315
0.08%
20
Mintpay
259
0.07%
21
Hearth
216
0.06%
22
Addi
72
0.02%
23
Payflex
48
0.01%
24
Soisy
45
0.01%

24 of 62 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 35 more technologies in Buy now pay later providers, ranked
TechnologyVendorCompanies
TryNowTryNow45
PaidyPaidy Inc.44
OpenPayOpenpay40
SplitItSplitit36
MokkaMokka35
DivideBuyDivideBuy30
ChargeAfterChargeAfter, Inc.29
HummHumm23
BreadBread Financial22
LatitudePayLatitude Financial Services19
ZestMoneyZestMoney19
PayJustNowPayJustNow19
ProspaProspa Group Limited19
LayUpLayUp Technologies18
LimepayLimepay16
OneyOney15
Partial.lyPartial.ly14
DividoDivido14
mobicredmobicred14
cashewCashew Payments13
Payl8rPayl8r (Social Money Ltd)13
PayBrightPayBright11
ZoodPayZoodPay10
PacePace10
OctaneOctane10
Shop Pay InstallmentsAffirm7
BlackcartBlackcart6
KnomaKnoma Ltd6
Stage TryStage Try4
DekoDeko (Pay4Later Ltd)3
Pay It LaterPay It Later3
SplittyPaySplittypay S.r.l.2
PowerPayPowerPay1
WizpayWizpay0
SpotiiSpotii0

3 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: HeyLight 4,175, Pagolight 3,963, Klarna 2,491.