Subcategory answer
5,238
companies run at least one of the 3 technologies in it, <0.01% of 54,527,857 in the index. Landing 12 Sept 2026.
Platforms that collect and manage audience data (often third-party) for segmentation and ad targeting primarily in advertising ecosystems.
Share of companies running any technology in this subcategory, monthlyof 5,238 companies with any of themlanding 12 Sept 2026
Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020
| Month | Adobe Audience Manager | Other |
|---|---|---|
| 2021-01 | 76.0% | 24.0% |
| 2021-02 | 76.0% | 24.0% |
| 2021-03 | 76.0% | 24.0% |
| 2021-04 | 76.0% | 24.0% |
| 2021-05 | 76.0% | 24.0% |
| 2021-06 | 76.0% | 24.0% |
| 2021-07 | 76.0% | 24.0% |
| 2021-08 | 76.0% | 24.0% |
| 2021-09 | 76.0% | 24.0% |
| 2021-10 | 76.0% | 24.0% |
| 2021-11 | 76.0% | 24.0% |
| 2021-12 | 76.0% | 24.0% |
| 2022-01 | 76.0% | 24.0% |
| 2022-02 | 76.0% | 24.0% |
| 2022-03 | 76.0% | 24.0% |
| 2022-04 | 76.0% | 24.0% |
| 2022-05 | 76.0% | 24.0% |
| 2022-06 | 76.0% | 24.0% |
| 2022-07 | 76.0% | 24.0% |
| 2022-08 | 76.0% | 24.0% |
| 2022-09 | 76.0% | 24.0% |
| 2022-10 | 76.0% | 24.0% |
| 2022-11 | 76.0% | 24.0% |
| 2022-12 | 76.0% | 24.0% |
| 2023-01 | 76.0% | 24.0% |
| 2023-02 | 76.0% | 24.0% |
| 2023-03 | 76.0% | 24.0% |
| 2023-04 | 76.0% | 24.0% |
| 2023-05 | 76.0% | 24.0% |
| 2023-06 | 76.0% | 24.0% |
| 2023-07 | 76.0% | 24.0% |
| 2023-08 | 76.0% | 24.0% |
| 2023-09 | 76.0% | 24.0% |
| 2023-10 | 76.0% | 24.0% |
| 2023-11 | 65.1% | 34.9% |
| 2023-12 | 65.1% | 34.9% |
| 2024-01 | 65.1% | 34.9% |
| 2024-02 | 65.1% | 34.9% |
| 2024-03 | 65.1% | 34.9% |
| 2024-04 | 65.1% | 34.9% |
| 2024-05 | 65.1% | 34.9% |
| 2024-06 | 65.1% | 34.9% |
| 2024-07 | 65.1% | 34.9% |
| 2024-08 | 65.1% | 34.9% |
| 2024-09 | 65.1% | 34.9% |
| 2024-10 | 64.8% | 35.2% |
| 2024-11 | 64.8% | 35.2% |
| 2024-12 | 64.8% | 35.2% |
| 2025-01 | 64.8% | 35.2% |
| 2025-02 | 64.8% | 35.2% |
| 2025-03 | 64.8% | 35.2% |
| 2025-04 | 64.9% | 35.1% |
| 2025-05 | 65.2% | 34.8% |
| 2025-06 | 65.0% | 35.0% |
| 2025-07 | 65.0% | 35.0% |
| 2025-08 | 64.5% | 35.5% |
| 2025-09 | 64.5% | 35.5% |
| 2025-10 | 64.5% | 35.5% |
| 2025-11 | 64.6% | 35.4% |
| 2025-12 | 64.6% | 35.4% |
| 2026-01 | 62.7% | 37.3% |
| 2026-02 | 61.9% | 38.1% |
| 2026-03 | 49.7% | 50.3% |
| 2026-04 | 49.4% | 50.6% |
| 2026-05 | 49.4% | 50.6% |
| 2026-06 | 49.4% | 50.6% |
| 2026-07 | 49.4% | 50.6% |
| 2026-08 | 49.0% | 51.0% |
| 2026-09 | 48.9% | 51.1% |
Companiesof 5,238 with any of themlanding 12 Sept 2026
1 of 3 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published
2 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Salesforce Audience Studio 1,704, Krux Digital 1,407.
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