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Customer Data Platforms

248,902

companies run at least one of the 53 technologies in it, 0.46% of 54,527,857 in the index. Landing 12 Sept 2026.

CDPs, identity resolution, data activation.

The subcategories

Companies running any technology in eachof 248,902 in Customer Data Platformslanding 12 Sept 2026

A company running technologies in two subcategories is counted in both, so the shares do not sum to 100%

The 3 subcategories in this chart
SubcategoryCompaniesShare of the category
Customer data platforms247,01399.2%
Data management platforms5,2382.1%
Identity resolution2410.10%

The technologies ranked in Customer Data Platforms

Companiesof 248,902 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Twilio
97,063
39.0%
2
RudderStack, Inc.
24,504
9.8%
3
Tealium
14,511
5.8%
4
Adobe
3,541
1.4%
5
mParticle
3,508
1.4%
6
Treasure Data, Inc.
1,637
0.66%
7
Salesforce
1,407
0.57%
8
BlueConic
1,345
0.54%
9
Fullpath
941
0.38%
10
Bloomreach
893
0.36%
11
PriceSpider
530
0.21%
12
Tealium
418
0.17%
13
Squeezely
397
0.16%
14
Spotler
378
0.15%
15
Omeda
334
0.13%
16
Lytics
270
0.11%
17
Klaviyo, Inc.
245
0.10%
18
Lexer
244
0.10%
19
FullContact
241
0.10%
20
Tail
225
0.09%
21
CoolaData
206
0.08%
22
Custobar
129
0.05%
23
ChurnZero
97
0.04%
24
Gravito
81
0.03%

24 of 53 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 25 more technologies in Customer Data Platforms, ranked
TechnologyVendorCompanies
Able CDPAble71
Sitecore Engagement CloudSitecore69
Antsomi CDP 365Antsomi65
SimonSimon Data64
FueledFueled55
EnkodEnkod54
OptimoveOptimove53
ZeotapZeotap44
Rocket ToolsRocket Tools44
Bread & ButterBread & Butter40
Acquia Customer Data PlatformAcquia35
SyneriseSynerise34
CaliberMindCaliberMind29
AptaniaAptania25
Sub2TechSub2 Technologies Ltd20
DatatricsDatatrics16
HullHull14
CleverDataCleverData13
RegistriaRegistria9
SkeepersSkeepers9
SmartDXSmartDX5
FirstHiveFirstHive4
LeadspaceLeadspace3
Unito HubUnito Hub2
FastStatsApteco0

4 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Adobe Experience Platform Identity Service 97,543, Klaviyo Customer Hub 6,619, Salesforce Audience Studio 1,704, Insider 1,459.