The Grid
Every cell is an exact count of companies and a link to its segment; the denominator is named once at the row head. Landing 10 Sept 2026.
Every cell is its own count, 0.5 to 1.5 seconds each, cached for a day. Capped at 8 technologies by 12 rows. Rows are the 4 employee bands with the most companies, of 12. It scrolls sideways for the other columns.
Companies and share of the row denominatordenominators named at each row headlanding 10 Sept 2026
A cell under 20 companies, or a row under 100, is the hatch plus the words; between 100 and 999 a row prints counts and no share.
| Employee band | Denominator | Google Analytics | Google Tag Manager | Facebook Pixel | HubSpot | MailChimp | Hotjar |
|---|---|---|---|---|---|---|---|
| All companies | 54,527,857 | 13,749,023 (25.2%) | 13,560,922 (24.9%) | 2,825,105 (5.2%) | 338,072 (0.62%) | 705,836 (1.3%) | 299,367 (0.55%) |
| 1-10 1 to 10 employees | 40,794,058 | 9,798,987 (24.0%) | 9,599,121 (23.5%) | 2,077,355 (5.1%) | 162,508 (0.40%) | 511,175 (1.3%) | 180,352 (0.44%) |
| 10-100 10 to 100 employees | 11,006,581 | 3,136,027 (28.5%) | 3,146,087 (28.6%) | 594,705 (5.4%) | 138,319 (1.3%) | 147,583 (1.3%) | 92,655 (0.84%) |
| 100-1000 100 to 1,000 employees | 663,203 | 212,256 (32.0%) | 219,101 (33.0%) | 40,673 (6.1%) | 18,520 (2.8%) | 9,204 (1.4%) | 10,455 (1.6%) |
| 1000+ over 1,000 employees | 51,603 | 14,386 (27.9%) | 14,843 (28.8%) | 2,428 (4.7%) | 887 (1.7%) | 604 (1.2%) | 660 (1.3%) |
