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Technology answer

Facebook Pixel

2,825,150

companies run it, 5.2% of 54,527,857 in the index. Landing 12 Sept 2026.

Hosts: 5,086,631 live hosts run it, of 191,809,695 hosts in the index, 2.7%. A host is a website, not a company.

Companies by month

Companies, monthly, on the fixed panel of sites crawled since 2020of 54,527,857 in the indexlanding 12 Sept 2026

2,825,105 at Sept 26; 3,179,167 twelve months earlier, -354,062, -11.1% on the fixed panel; the series starts January 2021 because the panel is anchored at 31 Dec 2020

The 69 numbers in this chart
MonthCompaniesObserved on the panel
2021-0100
2021-0200
2021-0300
2021-0400
2021-0500
2021-0600
2021-07withheld0
2021-0817535
2021-0933967
2021-10502100
2021-11673133
2021-12865172
2022-011,053209
2022-021,241246
2022-031,447287
2022-041,653328
2022-051,859369
2022-062,076412
2022-072,292454
2022-082,501496
2022-092,569509
2022-102,637523
2022-112,707537
2022-122,768549
2023-012,811557
2023-022,859567
2023-032,907576
2023-04165,33032,784
2023-05287,17456,945
2023-06409,01781,106
2023-07530,850105,265
2023-08652,683129,424
2023-09774,517153,584
2023-10896,330177,739
2023-111,018,147201,894
2023-121,139,964226,050
2024-011,261,781250,206
2024-021,383,679274,378
2024-031,563,921310,119
2024-041,735,374344,118
2024-051,744,434345,914
2024-061,794,766355,895
2024-071,844,970365,850
2024-081,897,562376,279
2024-091,988,919394,395
2024-102,105,209417,455
2024-112,227,513441,707
2024-122,346,235465,249
2025-012,482,762492,322
2025-022,610,118517,576
2025-032,737,390542,813
2025-042,812,853557,777
2025-052,889,492572,975
2025-062,977,259590,379
2025-073,059,716606,729
2025-083,142,796623,204
2025-093,179,167630,416
2025-103,176,466629,880
2025-113,148,832624,401
2025-123,115,183617,728
2026-013,085,781611,898
2026-023,057,789606,347
2026-033,044,513603,715
2026-043,028,034600,447
2026-053,000,835595,054
2026-062,978,091590,544
2026-072,934,221581,844
2026-082,886,884572,458
2026-092,825,105560,207

Both denominators, and a third

Shares of the same 2,825,150each row a different wholelanding 12 Sept 2026

Denominator
Companies
Share
companies in the index
54,527,857
5.2%
companies running anything in Retargeting and Attribution
12,900,722
21.9%
companies running anything in Advertising tracking pixels and tags
3,980,075
71.0%

Three wholes, three shares of one count: a share travels with its whole, never alone. Against the last of them, Facebook Pixel is rank 1 of 17 technologies in Advertising tracking pixels and tags.

Open as a segment

2,825,150 companies; add a country, a sector or a band on the segment page. Counting is free.

/companies/tech-facebook-pixel

Open the segment

Catalogue record

As recorded in the cataloguetaxonomy release tax-2026.10last discovered 10 Sept 2026

A tracking tag for measuring ads and building audiences for Meta ads.

Facebook Pixel is a JavaScript tag that tracks site events to measure conversions and build remarketing audiences for Meta advertising. Advertisers and ecommerce sites deploy it to optimize and attribute Meta ad campaigns.

Kindproduct
VendorMeta, facebook.com
Slugfacebook-pixel
Deploymentsaas
Pricingfree
Open sourceno
First discovered2022-01-10
Last discovered2026-09-10
Taxonomy releasetax-2026.10