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Technology answer

DoubleClick Floodlight

11,757,838

companies run it, 21.6% of 54,527,857 in the index. Landing 12 Sept 2026.

Hosts: 23,846,527 live hosts run it, of 191,809,695 hosts in the index, 12.4%. A host is a website, not a company.

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Companies by month

Companies, monthly, on the fixed panel of sites crawled since 2020of 54,527,857 in the indexlanding 12 Sept 2026

11,757,556 at Sept 26; 8,997,818 twelve months earlier, +2,759,738, +30.7% on the fixed panel; the series starts January 2021 because the panel is anchored at 31 Dec 2020

The 69 numbers in this chart
MonthCompaniesObserved on the panel
2021-012,724468
2021-022,724468
2021-032,724468
2021-042,724468
2021-052,724468
2021-062,724468
2021-072,724468
2021-082,724468
2021-092,725468
2021-102,726468
2021-112,728469
2021-122,729469
2022-012,730469
2022-022,732469
2022-032,733470
2022-042,735470
2022-052,737470
2022-062,739471
2022-072,741471
2022-082,742471
2022-092,744471
2022-102,745472
2022-112,745472
2022-122,746472
2023-012,746472
2023-022,746472
2023-032,747472
2023-042,761474
2023-052,771476
2023-062,780478
2023-072,789479
2023-082,799481
2023-092,808482
2023-102,818484
2023-112,827486
2023-122,836487
2024-012,846489
2024-022,855491
2024-032,866492
2024-042,878495
2024-052,875494
2024-062,876494
2024-072,878495
2024-082,880495
2024-096,1951,064
2024-10107,62818,494
2024-11484,66283,279
2024-12851,270146,272
2025-011,725,247296,446
2025-022,567,417441,155
2025-033,409,588585,864
2025-044,319,162742,155
2025-055,199,911893,492
2025-066,182,3141,062,297
2025-077,156,6811,229,721
2025-088,143,7211,399,323
2025-098,997,8181,546,081
2025-109,847,9381,692,156
2025-1110,599,9411,821,371
2025-1211,076,3431,903,230
2026-0111,568,3531,987,772
2026-0211,699,5932,010,322
2026-0311,908,6292,046,241
2026-0411,988,4242,059,952
2026-0512,003,0662,062,468
2026-0612,058,1102,071,926
2026-0711,978,5512,058,255
2026-0811,892,1632,043,411
2026-0911,757,5562,020,282

Both denominators, and a third

Shares of the same 11,757,838each row a different wholelanding 12 Sept 2026

Denominator
Companies
Share
companies in the index
54,527,857
21.6%
companies running anything in Retargeting and Attribution
12,900,722
91.1%
companies running anything in Marketing attribution platforms
11,768,276
99.9%

Three wholes, three shares of one count: a share travels with its whole, never alone. Against the last of them, DoubleClick Floodlight is rank 1 of 23 technologies in Marketing attribution platforms.

Open as a segment

11,757,838 companies; add a country, a sector or a band on the segment page. Counting is free.

/companies/tech-doubleclick-floodlight

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Catalogue record

As recorded in the cataloguetaxonomy release tax-2026.10last discovered 10 Sept 2026

Google’s conversion tracking system used with Campaign Manager and Search Ads 360.

DoubleClick Floodlight is Google’s conversion tracking and attribution tagging used across Campaign Manager 360 and Search Ads 360. It records site actions to measure campaign performance and enable remarketing and attribution reporting.

Kindproduct
VendorGoogle, google.com
PathMarketing and Advertising > Retargeting and Attribution > Marketing attribution platforms
Slugdoubleclick-floodlight
Deploymentsaas
Pricingquote based, enterprise
Open sourceno
First discovered2019-10-04
Last discovered2026-09-10
Taxonomy releasetax-2026.10

One click under this answer

Subcategory answerMarketing attribution platformsCompanies running anything in Marketing attribution platforms, 11,768,276 of 54,527,857 in the index, and the technologies ranked in it.Category answerRetargeting and AttributionThe category above this one, with its subcategories and the companies in each.CatalogueAll 8,177 technologiesRanked by the companies running them, with the publication gate named and the long tail drawn.