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Subcategory answer

Digital wallets and checkout buttons

938,918

companies run at least one of the 10 technologies in it, 1.7% of 54,527,857 in the index. Landing 12 Sept 2026.

Consumer wallets and accelerated checkout buttons used to store payment instruments and pay online.

Share of the subcategory by month

Apple Pay 36.5%Shop Pay 36.0%Google Pay 20.3%
Apple PayShop PayGoogle PayVenmoOther

Share of companies running any technology in this subcategory, monthlyof 938,918 companies with any of themlanding 12 Sept 2026

Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020

The 345 numbers in this chart
MonthApple PayShop PayGoogle PayVenmoOther
2021-0132.6%31.8%19.9%12.4%3.3%
2021-0232.6%31.8%19.9%12.4%3.3%
2021-0332.6%31.8%19.9%12.4%3.3%
2021-0432.6%31.8%19.9%12.4%3.3%
2021-0532.6%31.8%19.9%12.4%3.3%
2021-0632.6%31.8%19.9%12.4%3.3%
2021-0732.6%31.8%19.9%12.4%3.3%
2021-0832.6%31.8%19.9%12.4%3.3%
2021-0932.6%31.8%19.9%12.4%3.3%
2021-1032.6%31.8%19.9%12.4%3.3%
2021-1132.6%31.8%19.9%12.4%3.3%
2021-1232.6%31.8%19.9%12.4%3.3%
2022-0132.6%31.8%19.9%12.4%3.3%
2022-0232.6%31.8%19.9%12.4%3.3%
2022-0332.6%31.8%19.9%12.4%3.3%
2022-0432.6%31.8%19.9%12.4%3.3%
2022-0532.6%31.8%19.9%12.4%3.3%
2022-0632.6%31.8%19.9%12.4%3.3%
2022-0732.6%31.8%19.9%12.4%3.3%
2022-0832.6%31.8%19.9%12.4%3.3%
2022-0932.6%31.8%19.9%12.4%3.3%
2022-1032.6%31.8%19.9%12.4%3.3%
2022-1132.6%31.8%19.9%12.4%3.3%
2022-1232.6%31.8%19.9%12.4%3.3%
2023-0132.6%31.8%19.9%12.4%3.3%
2023-0232.6%31.8%19.9%12.4%3.3%
2023-0332.6%31.8%19.9%12.4%3.3%
2023-0432.6%31.8%19.9%12.4%3.3%
2023-0532.6%31.8%19.9%12.4%3.3%
2023-0632.6%31.8%19.9%12.4%3.3%
2023-0732.6%31.8%19.9%12.4%3.3%
2023-0832.6%31.8%19.9%12.4%3.3%
2023-0932.6%31.8%19.9%12.4%3.3%
2023-1032.6%31.8%19.9%12.4%3.3%
2023-1133.3%33.0%20.5%10.6%2.6%
2023-1233.3%33.0%20.5%10.6%2.6%
2024-0133.3%33.0%20.5%10.6%2.6%
2024-0233.3%33.0%20.5%10.6%2.6%
2024-0333.3%33.0%20.5%10.6%2.6%
2024-0433.3%33.0%20.5%10.6%2.6%
2024-0533.3%33.0%20.5%10.6%2.6%
2024-0633.3%33.0%20.5%10.6%2.6%
2024-0733.3%33.0%20.5%10.6%2.6%
2024-0833.3%33.0%20.5%10.6%2.6%
2024-0933.3%33.0%20.5%10.6%2.6%
2024-1034.7%34.2%21.3%7.1%2.6%
2024-1134.7%34.2%21.3%7.1%2.6%
2024-1234.7%34.2%21.3%7.1%2.6%
2025-0134.7%34.2%21.3%7.1%2.6%
2025-0234.7%34.2%21.3%7.1%2.6%
2025-0334.7%34.3%21.3%7.1%2.6%
2025-0434.7%34.3%21.3%7.1%2.6%
2025-0535.2%34.8%20.7%6.7%2.6%
2025-0635.4%34.9%20.6%6.4%2.6%
2025-0735.4%34.9%20.6%6.4%2.6%
2025-0836.0%35.7%21.0%4.7%2.6%
2025-0936.0%35.7%21.0%4.7%2.6%
2025-1036.0%35.7%21.0%4.7%2.6%
2025-1136.1%35.7%20.9%4.7%2.6%
2025-1236.1%35.7%20.9%4.7%2.6%
2026-0136.2%35.8%20.9%4.6%2.6%
2026-0236.2%35.8%20.8%4.6%2.6%
2026-0336.5%36.0%20.3%4.7%2.5%
2026-0436.5%36.0%20.3%4.7%2.5%
2026-0536.5%36.0%20.3%4.7%2.5%
2026-0636.5%36.0%20.3%4.7%2.5%
2026-0736.5%36.0%20.3%4.7%2.5%
2026-0836.5%36.0%20.3%4.7%2.5%
2026-0936.5%36.0%20.3%4.7%2.5%

The technologies ranked in Digital wallets and checkout buttons

Companiesof 938,918 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Apple
843,401
89.8%
2
Shopify
786,906
83.8%
3
Google
535,897
57.1%
4
PayPal, Inc.
118,699
12.6%
5
Amazon
41,303
4.4%
6
Google
332
0.04%

6 of 10 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

4 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Amex Express Checkout 144, Visa Checkout 102, Catch 97, Facebook Pay 64.