Category answer

Marketing Automation

1,260,396

companies run at least one of the 380 technologies in it, 2.3% of 54,527,857 in the index. Landing 12 Sept 2026.

Campaign orchestration, lead nurturing, marketing suites.

The subcategories

Companies running any technology in eachof 1,260,396 in Marketing Automationlanding 12 Sept 2026

Marketing automation platforms1,204,725 Account-based marketing platforms30,921 Mobile messaging marketing16,366 On-site promotion and conversion14,523 Lead management and scoring5,680 Customer journey orchestration1,778 Vertical marketing automation1,503 Social media management platforms361

4 other subcategories396

A company running technologies in two subcategories is counted in both, so the shares do not sum to 100%

The 12 subcategories in this chart

Subcategory	Companies	Share of the category
Marketing automation platforms	1,204,725	95.6%
Account-based marketing platforms	30,921	2.5%
Mobile messaging marketing	16,366	1.3%
On-site promotion and conversion	14,523	1.2%
Lead management and scoring	5,680	0.45%
Customer journey orchestration	1,778	0.14%
Vertical marketing automation	1,503	0.12%
Social media management platforms	361	0.03%
Content marketing platforms	259	0.02%
Marketing resource management	98	<0.01%
Customer communications management	30	<0.01%
Other	9	no share

The technologies ranked in Marketing Automation

Companiesof 1,260,396 with any of themlanding 12 Sept 2026

Technology

Vendor

Companies

HubSpot

338,072

26.8%

Klaviyo

Klaviyo, Inc.

270,009

21.4%

HighLevel

262,729

20.8%

HubSpot WordPress plugin

HubSpot

83,404

6.6%

ActiveCampaign

44,831

3.6%

Jabmo

26,891

2.1%

Salesforce Marketing Cloud Account Engagement

Salesforce

26,870

2.1%

Mautic

The Mautic Project

16,840

1.3%

SpotHopper

SpotHopper, Inc.

13,980

1.1%

Systeme.io

Systeme

13,647

1.1%

Automizely

Automizely (AfterShip)

11,716

0.93%

Hibu

10,614

0.84%

Send

8,068

0.64%

Postscript

7,873

0.62%

FMG Suite

FMG Suite, LLC

7,419

0.59%

Marketo

Adobe

5,648

0.45%

SharpSpring

SharpSpring (Constant Contact)

5,520

0.44%

Blendee

5,394

0.43%

Thrive Ultimatum

Thrive Themes

5,349

0.42%

SeedGrow

5,316

0.42%

ClickFunnels

5,299

0.42%

Attentive

4,190

0.33%

Topline Pro

Topline Pro, Inc.

4,079

0.32%

Yotpo SMSBump

Yotpo

4,003

0.32%

24 of 380 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

The 174 more technologies in Marketing Automation, ranked

Technology	Vendor	Companies
Drip	Drip	3,851
AI LOG	AI LOG	3,721
Knock	Knock	3,343
Beeketing	Beeketing	3,169
BowNow	Cloud CIRCUS Inc.	3,107
ReadyPlanet	ReadyPlanet	2,784
Kartra	Kartra	2,691
6sense	6sense	2,595
Futy	Futy	2,555
Tolstoy	Tolstoy	2,391
theMarketer	TheMarketer	2,302
Ringostat	Ringostat	2,196
Eloqua	Oracle	2,147
SalesViewer	SalesViewer	2,011
AgentFire	AgentFire	1,754
Post Dolphin	DolphinSuite	1,753
Feathr	Feathr Inc.	1,718
Dialog Insight	Dialog Insight	1,716
SALESmanago	SALESmanago	1,673
Deadline Funnel	Deadline Funnel	1,670
Funnelytics	Funnelytics	1,608
Demandforce	Demandforce (an Internet Brands company)	1,573
Mopro	Mopro	1,450
Demandbase	Demandbase, Inc.	1,440
MoEngage	MoEngage, Inc.	1,426
CleverTap	CleverTap	1,385
Clientify	Clientify	1,336
ClickDimensions	ClickDimensions	1,331
Fomo	Fomo	1,285
Dotdigital	Dotdigital Group	1,252
Mindbox	Mindbox	1,251
Connectif	Connectif	1,241
Simplero	Simplero	1,196
Act-On	Act-On Software	1,190
Harafunnel	Harafunnel	1,122
Warmly	Warmly	1,118
Rela	Rela	1,117
AddShoppers	AddShoppers	1,116
Autopilot	Autopilot	1,109
eSputnik	eSputnik	1,086
Emarsys	Emarsys (SAP)	1,062
Engaga	Engaga	1,042
e-goi	E-goi	1,031
Kasika	Cocolive	964
Eggflow	Eggflow	926
Roof	Roof AI	909
Braze	Braze	822
Wigzo	Wigzo	804
FunnelCockpit	FunnelCockpit	789
Ortto	Ortto	775
GoodAPI	GoodAPI	767
WebEngage	WebEngage	703
Outfunnel	Outfunnel	698
Groove.cm	Groove.cm	682
Web4Realty	Web4Realty	679
Placester	Placester, Inc.	668
MyEsalon		662
Storylane	Storylane Inc.	643
ScoreApp	ScoreApp	605
Customer.io	Customer.io	590
KlickTipp	KlickTipp	567
Datarize	Datarize	554
Carts Guru	Carts Guru	546
Satori	SATORI Inc.	492
Cordial	Cordial, Inc.	492
AutomateWoo	WooCommerce	478
Homebot	Homebot, Inc.	474
Ifdo	Ifdo	465
Convead	Convead	450
Mapp	Mapp Digital	449
Unica	HCLSoftware	439
AiTrillion	AiTrillion	430
Netcore Cloud	Netcore Cloud	429
Frederick	Frederick	427
Leadsquared	LeadSquared	426
Listrak	Listrak	408
ShopiMind	ShopiMind	407
Smartpoint	Smartpoint	390
SendHeap	SendHeap	388
user.com	User.com	386
Mega	Mega	362
Lofty	Lofty	356
Salesforce Marketing Cloud Account Engagement (Pardot)	Salesforce, Inc.	349
DatHuis	DatHuis	324
KUKUI	KUKUI	316
CasaSoft	CasaSoft	308
Shanon	SHANON Inc.	307
Grin	Grin Technologies	299
SlickText	SlickText	279
Emotive	Emotive	275
Chimpify	Chimpify	274
Wunderkind	Wunderkind	271
Higher Logic	Higher Logic	264
Blueshift	Blueshift	261
Ecal	ECAL	243
Sprinklr	Sprinklr	234
Terminus	Terminus	221
RE:Guest	Re:Guest	221
Dakno	Dakno Marketing	217
Wonder	Wonder	212
Vioma	vioma GmbH	205
Happy Talk	Happy Talk	191
Ometria	Ometria Ltd	190
Curaytor	Curaytor	186
Converge	Converge	179
WoowUp	WoowUp	176
TechTarget	TechTarget	169
Dashly	Dashly	168
Dito	Dito	167
Fello	Fello	160
Tracify	Tracify	158
Contlo	Contlo	151
Interago	Interago	148
Estate Track	Estate Track	146
Promio	Promio, Inc.	144
ArtPlacer	ArtPlacer	144
Remedo	Remedo	144
SPREAD	SPREAD	141
Acquia Campaign Factory	Acquia	133
Evidence	Evidence	132
Emanda	Emanda	127
Upstack Data	Upstack Data	127
Nexxtmove	Nexxtmove	127
Datalitics	Datalitics	125
Releva	Releva	125
Aimbase	Aimbase	125
Popify	Popify	122
Oracle Eloqua	Oracle	122
Oddcast	Oddcast	118
YouLead	YouLead	114
PathFactory	PathFactory	113
adobe experience cloud	Adobe	108
AutomaticSales	AutomaticSales	108
FreedomKit	FreedomKit	105
SEO Samba	SeoSamba	103
Doctor.com	Doctor.com	102
MAJIN	MAJIN, Inc.	99
OtterText	OtterText	99
MarketPlan	MarketPlan, LLC	98
LeadSlide	LeadSlide	96
Wishloop	Wishloop	93
CausalFunnel	CausalFunnel	91
CTRWOW	WOWSuite	87
Movylo	Movylo Inc.	87
Nurture Boss	Nurture Boss	86
CHIIRP	CHIIRP	84
Angler AI	Angler AI	82
Swifty	Swifty	81
Ramper	Ramper	80
Steer Health	Steer Health	80
AttractROI	AttractROI	79
Phonexa	Phonexa	77
Stampede	Stampede	76
SolutionReach	Solutionreach, Inc.	75
CartKit	CartKit	73
Deep Lawn	Deep Lawn, Inc.	69
boomtime	BOOMTIME	67
Forsant	Forsant	66
Tagnology	Tagnology	65
Profit Lifter	Profit Lifter	65
Plezi	Plezi	64
Systems Accel	Systems Accel	63
Probance	Probance	63
hubspot vex	HubSpot	61
Homefiniti	ONeil Interactive	61
Linkz	Linkz	60
Zipleads	Zipleads	59
tinyAlbert	Tiny Albert	56
Zenrez	Zenrez	55
Setrow	Setrow	55
Passle	Passle Ltd	54
SOCi	SOCi, Inc.	53
Postie	Postie	52
Ontraport	Ontraport	51

2 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Alimama 68,074, RD Station 26,994.

One click under this answer

Technology answerHubSpotThe first row of this ranking, with its companies by month since January 2021.

Domain of the taxonomy

Marketing and Advertising

The top of the tree. 380 technologies sit under this category.

CatalogueEvery technology, rankedFiltered to this category with ?category=marketing-automation.