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Subcategory answer

Loyalty and rewards

24,790

companies run at least one of the 5 technologies in it, 0.05% of 54,527,857 in the index. Landing 12 Sept 2026.

Programs that incentivize repeat purchases with points, tiers, rewards, and VIP benefits.

Share of the subcategory by month

Smile App 86.1%
Smile AppBON LoyaltyGrowaveSpurIT Loyalty AppOther

Share of companies running any technology in this subcategory, monthlyof 24,790 companies with any of themlanding 12 Sept 2026

Each month is drawn as 100%, so the bands are shares and not counts; a company running two of these technologies is counted in both, and everything past the fourth is folded into Other. The series starts January 2021 because the panel is anchored at 31 Dec 2020

The 345 numbers in this chart
MonthSmile AppBON LoyaltyGrowaveSpurIT Loyalty AppOther
2021-0180.7%5.5%13.4%0.41%0.01%
2021-0280.7%5.5%13.4%0.41%0.01%
2021-0380.7%5.5%13.4%0.41%0.01%
2021-0480.7%5.5%13.4%0.41%0.01%
2021-0580.7%5.5%13.4%0.41%0.01%
2021-0680.7%5.5%13.4%0.41%0.01%
2021-0780.7%5.5%13.4%0.41%0.01%
2021-0880.7%5.5%13.4%0.41%0.01%
2021-0980.7%5.5%13.4%0.41%0.01%
2021-1080.7%5.5%13.4%0.41%0.01%
2021-1180.7%5.5%13.4%0.41%0.01%
2021-1280.7%5.5%13.4%0.41%0.01%
2022-0180.7%5.5%13.4%0.41%0.01%
2022-0280.7%5.5%13.4%0.41%0.01%
2022-0380.7%5.5%13.4%0.41%0.01%
2022-0480.7%5.5%13.4%0.41%0.01%
2022-0580.7%5.5%13.4%0.41%0.01%
2022-0680.7%5.5%13.4%0.41%0.01%
2022-0780.7%5.5%13.4%0.41%0.01%
2022-0880.7%5.5%13.4%0.41%0.01%
2022-0980.7%5.5%13.4%0.41%0.01%
2022-1080.7%5.5%13.4%0.41%0.01%
2022-1180.7%5.5%13.4%0.41%0.01%
2022-1280.7%5.5%13.4%0.41%0.01%
2023-0180.7%5.5%13.4%0.41%0.01%
2023-0280.7%5.5%13.4%0.41%0.01%
2023-0380.7%5.5%13.4%0.41%0.01%
2023-0480.7%5.5%13.4%0.41%0.01%
2023-0580.7%5.5%13.4%0.41%0.01%
2023-0680.7%5.5%13.4%0.41%0.01%
2023-0780.7%5.5%13.4%0.41%0.01%
2023-0880.7%5.5%13.4%0.41%0.01%
2023-0980.7%5.5%13.4%0.41%0.01%
2023-1080.7%5.5%13.4%0.41%0.01%
2023-1181.6%5.7%12.3%0.39%0.01%
2023-1281.6%5.7%12.3%0.39%0.01%
2024-0181.6%5.7%12.3%0.39%0.01%
2024-0281.6%5.7%12.3%0.39%0.01%
2024-0381.6%5.7%12.3%0.39%0.01%
2024-0481.6%5.7%12.3%0.39%0.01%
2024-0581.6%5.7%12.3%0.39%0.01%
2024-0681.6%5.7%12.3%0.39%0.01%
2024-0781.6%5.7%12.3%0.39%0.01%
2024-0881.6%5.7%12.3%0.39%0.01%
2024-0981.6%5.7%12.3%0.39%0.01%
2024-1081.9%5.9%11.8%0.39%0.02%
2024-1181.9%5.9%11.8%0.39%0.02%
2024-1281.9%5.9%11.8%0.39%0.02%
2025-0181.9%5.9%11.8%0.39%0.02%
2025-0281.9%5.9%11.8%0.39%0.02%
2025-0381.9%5.9%11.8%0.39%0.02%
2025-0482.3%5.9%11.4%0.38%0.02%
2025-0583.9%5.9%9.7%0.38%0.02%
2025-0684.3%6.0%9.3%0.38%0.02%
2025-0784.3%6.0%9.3%0.38%0.02%
2025-0885.1%6.0%8.4%0.39%0.02%
2025-0985.1%6.0%8.4%0.39%0.02%
2025-1085.1%6.0%8.4%0.39%0.02%
2025-1187.0%6.1%6.5%0.38%0.02%
2025-1287.0%6.1%6.5%0.38%0.02%
2026-0187.2%6.0%6.3%0.39%0.02%
2026-0287.3%6.0%6.2%0.39%0.02%
2026-0386.1%7.5%5.9%0.54%0.03%
2026-0486.1%7.5%5.8%0.54%0.03%
2026-0586.1%7.5%5.8%0.54%0.03%
2026-0686.1%7.5%5.8%0.54%0.03%
2026-0786.1%7.5%5.8%0.54%0.03%
2026-0886.1%7.5%5.8%0.54%0.03%
2026-0986.1%7.5%5.9%0.54%0.04%

The technologies ranked in Loyalty and rewards

Companiesof 24,790 with any of themlanding 12 Sept 2026

#
Technology
Vendor
Companies
Share
1
Smile.io
21,622
87.2%
2
BON Loyalty
2,314
9.3%
3
Growave
899
3.6%
4
SpurIT
61
0.25%

4 of 5 technologiesa company running two of them is counted in both, so the shares do not sum to 100%under 20 companies no share is published

1 of the 10 most detected technologies here sit under the publication gate on detector quality of 0.90, so they are listed rather than ranked: Obsidian Incentivize 2.