{"slug":"microsoft-advertising","name":"Microsoft Advertising","vendor_name":"Microsoft","is_countable":true,"categories":[{"slug":"marketing-advertising","label":"Marketing and Advertising","level":0},{"slug":"advertising","label":"Advertising","level":1},{"slug":"advertising/ad-campaign-management","label":"Ad campaign management","level":2}],"adoption":{"live_companies":208885,"live_hosts":487091,"share_of_index":"0.38%","share_of_hosts":"0.25%"},"index":{"companies":54527857,"hosts":191809695,"landing_date":"2026-09-12"},"trend":[{"month":"2021-01","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-02","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-03","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-04","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-05","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-06","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-07","live_companies":0,"panel_companies":0,"live_hosts":54,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2021-08","live_companies":138,"panel_companies":47,"live_hosts":323,"adds":133,"removals":24,"share_of_dimension":0.00000639,"share_in_subcategory":0.048445,"suppressed":false},{"month":"2021-09","live_companies":258,"panel_companies":88,"live_hosts":606,"adds":144,"removals":26,"share_of_dimension":0.00001195,"share_in_subcategory":0.08460684,"suppressed":false},{"month":"2021-10","live_companies":376,"panel_companies":129,"live_hosts":881,"adds":144,"removals":27,"share_of_dimension":0.00001742,"share_in_subcategory":0.11586111,"suppressed":false},{"month":"2021-11","live_companies":501,"panel_companies":172,"live_hosts":1201,"adds":152,"removals":29,"share_of_dimension":0.00002321,"share_in_subcategory":0.14506142,"suppressed":false},{"month":"2021-12","live_companies":634,"panel_companies":217,"live_hosts":1638,"adds":162,"removals":32,"share_of_dimension":0.00002938,"share_in_subcategory":0.17223479,"suppressed":false},{"month":"2022-01","live_companies":764,"panel_companies":262,"live_hosts":2056,"adds":162,"removals":32,"share_of_dimension":0.0000354,"share_in_subcategory":0.19578351,"suppressed":false},{"month":"2022-02","live_companies":894,"panel_companies":306,"live_hosts":2473,"adds":162,"removals":32,"share_of_dimension":0.00004142,"share_in_subcategory":0.21680522,"suppressed":false},{"month":"2022-03","live_companies":1036,"panel_companies":355,"live_hosts":3055,"adds":174,"removals":35,"share_of_dimension":0.000048,"share_in_subcategory":0.23741688,"suppressed":false},{"month":"2022-04","live_companies":1176,"panel_companies":403,"live_hosts":3617,"adds":174,"removals":35,"share_of_dimension":0.00005449,"share_in_subcategory":0.25568107,"suppressed":false},{"month":"2022-05","live_companies":1316,"panel_companies":451,"live_hosts":4178,"adds":174,"removals":35,"share_of_dimension":0.00006098,"share_in_subcategory":0.27216355,"suppressed":false},{"month":"2022-06","live_companies":1462,"panel_companies":501,"live_hosts":4776,"adds":181,"removals":36,"share_of_dimension":0.00006774,"share_in_subcategory":0.2877353,"suppressed":false},{"month":"2022-07","live_companies":1608,"panel_companies":551,"live_hosts":5371,"adds":181,"removals":36,"share_of_dimension":0.00007451,"share_in_subcategory":0.30193403,"suppressed":false},{"month":"2022-08","live_companies":1746,"panel_companies":598,"live_hosts":5912,"adds":174,"removals":33,"share_of_dimension":0.00008091,"share_in_subcategory":0.3140955,"suppressed":false},{"month":"2022-09","live_companies":1774,"panel_companies":608,"live_hosts":6322,"adds":62,"removals":15,"share_of_dimension":0.0000822,"share_in_subcategory":0.31699346,"suppressed":false},{"month":"2022-10","live_companies":1810,"panel_companies":620,"live_hosts":6701,"adds":51,"removals":13,"share_of_dimension":0.00008387,"share_in_subcategory":0.32000973,"suppressed":false},{"month":"2022-11","live_companies":1847,"panel_companies":633,"live_hosts":7088,"adds":51,"removals":13,"share_of_dimension":0.00008559,"share_in_subcategory":0.32285876,"suppressed":false},{"month":"2022-12","live_companies":1879,"panel_companies":643,"live_hosts":7435,"adds":44,"removals":11,"share_of_dimension":0.00008707,"share_in_subcategory":0.32541155,"suppressed":false},{"month":"2023-01","live_companies":1904,"panel_companies":652,"live_hosts":7667,"adds":36,"removals":8,"share_of_dimension":0.00008823,"share_in_subcategory":0.32761287,"suppressed":false},{"month":"2023-02","live_companies":1932,"panel_companies":662,"live_hosts":7918,"adds":36,"removals":8,"share_of_dimension":0.00008952,"share_in_subcategory":0.33002003,"suppressed":false},{"month":"2023-03","live_companies":1962,"panel_companies":672,"live_hosts":8169,"adds":38,"removals":8,"share_of_dimension":0.00009091,"share_in_subcategory":0.33256702,"suppressed":false},{"month":"2023-04","live_companies":10484,"panel_companies":3590,"live_hosts":32950,"adds":8530,"removals":2364,"share_of_dimension":0.00048478,"share_in_subcategory":0.1516452,"suppressed":false},{"month":"2023-05","live_companies":16650,"panel_companies":5702,"live_hosts":51740,"adds":8530,"removals":2364,"share_of_dimension":0.00076878,"share_in_subcategory":0.1488033,"suppressed":false},{"month":"2023-06","live_companies":22817,"panel_companies":7814,"live_hosts":70530,"adds":8530,"removals":2364,"share_of_dimension":0.00105201,"share_in_subcategory":0.14753931,"suppressed":false},{"month":"2023-07","live_companies":28976,"panel_companies":9923,"live_hosts":89283,"adds":8524,"removals":2363,"share_of_dimension":0.00133406,"share_in_subcategory":0.1467897,"suppressed":false},{"month":"2023-08","live_companies":35137,"panel_companies":12033,"live_hosts":108040,"adds":8524,"removals":2363,"share_of_dimension":0.00161539,"share_in_subcategory":0.1463146,"suppressed":false},{"month":"2023-09","live_companies":41298,"panel_companies":14143,"live_hosts":126797,"adds":8524,"removals":2363,"share_of_dimension":0.00189592,"share_in_subcategory":0.14598309,"suppressed":false},{"month":"2023-10","live_companies":47445,"panel_companies":16248,"live_hosts":145470,"adds":8510,"removals":2359,"share_of_dimension":0.00217501,"share_in_subcategory":0.14570568,"suppressed":false},{"month":"2023-11","live_companies":53595,"panel_companies":18354,"live_hosts":164159,"adds":8510,"removals":2359,"share_of_dimension":0.00245343,"share_in_subcategory":0.14549819,"suppressed":false},{"month":"2023-12","live_companies":59746,"panel_companies":20461,"live_hosts":182849,"adds":8510,"removals":2359,"share_of_dimension":0.0027311,"share_in_subcategory":0.14533628,"suppressed":false},{"month":"2024-01","live_companies":65895,"panel_companies":22567,"live_hosts":201532,"adds":8509,"removals":2359,"share_of_dimension":0.00300789,"share_in_subcategory":0.14520088,"suppressed":false},{"month":"2024-02","live_companies":72056,"panel_companies":24677,"live_hosts":220238,"adds":8520,"removals":2360,"share_of_dimension":0.00328444,"share_in_subcategory":0.14509713,"suppressed":false},{"month":"2024-03","live_companies":82443,"panel_companies":28234,"live_hosts":248286,"adds":12747,"removals":2990,"share_of_dimension":0.00374856,"share_in_subcategory":0.14674675,"suppressed":false},{"month":"2024-04","live_companies":92198,"panel_companies":31574,"live_hosts":274874,"adds":12745,"removals":2990,"share_of_dimension":0.00418227,"share_in_subcategory":0.1481593,"suppressed":false},{"month":"2024-05","live_companies":93448,"panel_companies":32003,"live_hosts":276767,"adds":4240,"removals":631,"share_of_dimension":0.00423785,"share_in_subcategory":0.15082823,"suppressed":false},{"month":"2024-06","live_companies":97094,"panel_companies":33251,"live_hosts":284789,"adds":4277,"removals":636,"share_of_dimension":0.00439901,"share_in_subcategory":0.15230108,"suppressed":false},{"month":"2024-07","live_companies":100736,"panel_companies":34498,"live_hosts":292795,"adds":4277,"removals":636,"share_of_dimension":0.00455969,"share_in_subcategory":0.15369413,"suppressed":false},{"month":"2024-08","live_companies":104652,"panel_companies":35839,"live_hosts":301435,"adds":4552,"removals":677,"share_of_dimension":0.0047321,"share_in_subcategory":0.15515182,"suppressed":false},{"month":"2024-09","live_companies":112411,"panel_companies":38497,"live_hosts":318592,"adds":8436,"removals":1271,"share_of_dimension":0.00507084,"share_in_subcategory":0.1583048,"suppressed":false},{"month":"2024-10","live_companies":127782,"panel_companies":43761,"live_hosts":350621,"adds":16642,"removals":3126,"share_of_dimension":0.00574903,"share_in_subcategory":0.16733387,"suppressed":false},{"month":"2024-11","live_companies":144762,"panel_companies":49576,"live_hosts":384294,"adds":20105,"removals":3729,"share_of_dimension":0.0064938,"share_in_subcategory":0.17640756,"suppressed":false},{"month":"2024-12","live_companies":161186,"panel_companies":55200,"live_hosts":416714,"adds":20152,"removals":3756,"share_of_dimension":0.00720944,"share_in_subcategory":0.18410419,"suppressed":false},{"month":"2025-01","live_companies":183204,"panel_companies":62741,"live_hosts":460738,"adds":25774,"removals":5170,"share_of_dimension":0.00816827,"share_in_subcategory":0.19452046,"suppressed":false},{"month":"2025-02","live_companies":203808,"panel_companies":69797,"live_hosts":501619,"adds":25774,"removals":5170,"share_of_dimension":0.00905835,"share_in_subcategory":0.20315832,"suppressed":false},{"month":"2025-03","live_companies":224399,"panel_companies":76848,"live_hosts":542477,"adds":25760,"removals":5168,"share_of_dimension":0.00994228,"share_in_subcategory":0.21079929,"suppressed":false},{"month":"2025-04","live_companies":243363,"panel_companies":83343,"live_hosts":579617,"adds":24133,"removals":6340,"share_of_dimension":0.01075958,"share_in_subcategory":0.21955399,"suppressed":false},{"month":"2025-05","live_companies":261156,"panel_companies":89436,"live_hosts":614358,"adds":24133,"removals":6340,"share_of_dimension":0.01152048,"share_in_subcategory":0.22656281,"suppressed":false},{"month":"2025-06","live_companies":284712,"panel_companies":97503,"live_hosts":660882,"adds":29896,"removals":7731,"share_of_dimension":0.01253104,"share_in_subcategory":0.23607718,"suppressed":false},{"month":"2025-07","live_companies":307198,"panel_companies":105204,"live_hosts":705019,"adds":30216,"removals":8919,"share_of_dimension":0.01349037,"share_in_subcategory":0.24444216,"suppressed":false},{"month":"2025-08","live_companies":330154,"panel_companies":113066,"live_hosts":750126,"adds":31876,"removals":26122,"share_of_dimension":0.01446568,"share_in_subcategory":0.25232836,"suppressed":false},{"month":"2025-09","live_companies":335637,"panel_companies":114943,"live_hosts":758643,"adds":31605,"removals":26124,"share_of_dimension":0.01467971,"share_in_subcategory":0.25236385,"suppressed":false},{"month":"2025-10","live_companies":337235,"panel_companies":115491,"live_hosts":758548,"adds":27722,"removals":25530,"share_of_dimension":0.01474284,"share_in_subcategory":0.252634,"suppressed":false},{"month":"2025-11","live_companies":331221,"panel_companies":113431,"live_hosts":743581,"adds":19516,"removals":23675,"share_of_dimension":0.01447698,"share_in_subcategory":0.2505805,"suppressed":false},{"month":"2025-12","live_companies":323598,"panel_companies":110820,"live_hosts":726970,"adds":16052,"removals":23072,"share_of_dimension":0.01414526,"share_in_subcategory":0.24790694,"suppressed":false},{"month":"2026-01","live_companies":316582,"panel_companies":108418,"live_hosts":711745,"adds":16056,"removals":23082,"share_of_dimension":0.01383938,"share_in_subcategory":0.24517053,"suppressed":false},{"month":"2026-02","live_companies":305144,"panel_companies":104501,"live_hosts":687879,"adds":11644,"removals":21720,"share_of_dimension":0.01333009,"share_in_subcategory":0.23927419,"suppressed":false},{"month":"2026-03","live_companies":295404,"panel_companies":101165,"live_hosts":667982,"adds":11980,"removals":21741,"share_of_dimension":0.01288794,"share_in_subcategory":0.23317587,"suppressed":false},{"month":"2026-04","live_companies":290869,"panel_companies":99612,"live_hosts":658394,"adds":12979,"removals":23552,"share_of_dimension":0.01268938,"share_in_subcategory":0.23100194,"suppressed":false},{"month":"2026-05","live_companies":282437,"panel_companies":96724,"live_hosts":640417,"adds":11087,"removals":23565,"share_of_dimension":0.01232122,"share_in_subcategory":0.2270184,"suppressed":false},{"month":"2026-06","live_companies":274660,"panel_companies":94061,"live_hosts":623863,"adds":12196,"removals":25921,"share_of_dimension":0.01198133,"share_in_subcategory":0.22297978,"suppressed":false},{"month":"2026-07","live_companies":256832,"panel_companies":87956,"live_hosts":586609,"adds":5227,"removals":26792,"share_of_dimension":0.01120369,"share_in_subcategory":0.21339244,"suppressed":false},{"month":"2026-08","live_companies":236225,"panel_companies":80898,"live_hosts":543734,"adds":5299,"removals":28202,"share_of_dimension":0.01030474,"share_in_subcategory":0.20151602,"suppressed":false},{"month":"2026-09","live_companies":208864,"panel_companies":71528,"live_hosts":486832,"adds":2973,"removals":282,"share_of_dimension":0.00911151,"share_in_subcategory":0.18480346,"suppressed":false}],"profile":{"tech_id":"vt_75l7nhswvh","name":"Microsoft Advertising","slug":"microsoft-advertising","detection_name":"microsoft advertising","aliases":["Bing Ads"],"status":"active","merged_into":null,"in_taxonomy":true,"kind":"product","is_countable":true,"ai_flag":false,"categories":[{"slug":"marketing-advertising","label":"Marketing and Advertising","level":0},{"slug":"advertising","label":"Advertising","level":1},{"slug":"advertising/ad-campaign-management","label":"Ad campaign management","level":2}],"parent_tech_id":null,"platform_tech_id":null,"vendor":{"org_id":null,"name":"Microsoft","domain":"ads.microsoft.com"},"description_short":"Microsoft’s platform for buying search and display ads across Bing and partner networks.","description_long":"Microsoft Advertising lets marketers run and manage paid search and other ad formats on Bing and partner properties. Advertisers use it on a pay‑per‑click basis to target and measure campaigns. It is provided as a hosted service by Microsoft.","pricing_model":["usage_based"],"is_paid":"yes","price_band":"none","deployment":"saas","is_open_source":false,"relationship_type":null,"confidence":0.95,"evidence_channels":["wappalyzer"],"edges":{"implies":[],"requires":[],"excludes":[]},"adoption":{"scope":"sample","sample_multiplier":1,"live_companies":208885,"live_hosts":487091,"all_hosts":1117177,"live_companies_estimate":208885,"live_hosts_estimate":487091,"first_discovered":"2022-01-10","last_discovered":"2026-09-10","trend":"declining","adds_12m":141224,"removals_12m":312271,"panel":{"anchor":"2020-12-31","companies":71528,"scale_factor":2.9200196525650193,"sufficient":true},"share_in_subcategory":0.1165,"by_country":[{"value":"us","companies":78106},{"value":"gb","companies":16177},{"value":"it","companies":16136},{"value":"fr","companies":15923},{"value":"de","companies":9877},{"value":"ca","companies":8045},{"value":"br","companies":6457},{"value":"nl","companies":5947},{"value":"au","companies":5747},{"value":"jp","companies":5720}],"by_naics2":[{"value":"54","companies":23262,"label":"Professional, Scientific, and Technical Services"},{"value":"45","companies":21055,"label":"Retail Trade"},{"value":"51","companies":15603,"label":"Information"},{"value":"72","companies":15273,"label":"Accommodation and Food Services"},{"value":"33","companies":14761,"label":"Manufacturing"},{"value":"44","companies":14661,"label":"Retail Trade"},{"value":"23","companies":11346,"label":"Construction"},{"value":"53","companies":10777,"label":"Real Estate and Rental and Leasing"},{"value":"62","companies":10661,"label":"Health Care and Social Assistance"},{"value":"56","companies":9996,"label":"Administrative and Support and Waste Management and Remediation Services"}],"by_employee_band":[{"value":"1-10","companies":118859},{"value":"10-100","companies":67685},{"value":"100-1000","companies":9843},{"value":"1000+","companies":707}],"by_revenue_band":[{"value":"under_1m","companies":91951},{"value":"1m_10m","companies":79140},{"value":"10m_100m","companies":22636},{"value":"100m_1b","companies":2671},{"value":"1b_plus","companies":152}]},"trend_12m":[{"month":"2025-10","live_companies":348024,"panel_companies":119185,"live_hosts":null,"adds":19284,"removals":40172,"share_of_dimension":0.0152048,"share_in_subcategory":null,"suppressed":false},{"month":"2025-11","live_companies":329973,"panel_companies":113004,"live_hosts":null,"adds":16874,"removals":35150,"share_of_dimension":0.0144225,"share_in_subcategory":null,"suppressed":false},{"month":"2025-12","live_companies":315934,"panel_companies":108196,"live_hosts":null,"adds":14999,"removals":31245,"share_of_dimension":0.0138136,"share_in_subcategory":null,"suppressed":false},{"month":"2026-01","live_companies":304769,"panel_companies":104372,"live_hosts":null,"adds":13566,"removals":28169,"share_of_dimension":0.01332855,"share_in_subcategory":null,"suppressed":false},{"month":"2026-02","live_companies":297019,"panel_companies":101718,"live_hosts":null,"adds":13761,"removals":25669,"share_of_dimension":0.01297663,"share_in_subcategory":null,"suppressed":false},{"month":"2026-03","live_companies":290869,"panel_companies":99612,"live_hosts":null,"adds":12979,"removals":23552,"share_of_dimension":0.01268938,"share_in_subcategory":null,"suppressed":false},{"month":"2026-04","live_companies":290869,"panel_companies":99612,"live_hosts":null,"adds":12979,"removals":23552,"share_of_dimension":0.01268938,"share_in_subcategory":null,"suppressed":false},{"month":"2026-05","live_companies":282437,"panel_companies":96724,"live_hosts":null,"adds":11087,"removals":23565,"share_of_dimension":0.01232122,"share_in_subcategory":null,"suppressed":false},{"month":"2026-06","live_companies":274660,"panel_companies":94061,"live_hosts":null,"adds":12196,"removals":25921,"share_of_dimension":0.01198133,"share_in_subcategory":null,"suppressed":false},{"month":"2026-07","live_companies":256832,"panel_companies":87956,"live_hosts":null,"adds":5227,"removals":26792,"share_of_dimension":0.01120369,"share_in_subcategory":null,"suppressed":false},{"month":"2026-08","live_companies":236225,"panel_companies":80898,"live_hosts":null,"adds":5299,"removals":28202,"share_of_dimension":0.01030474,"share_in_subcategory":null,"suppressed":false},{"month":"2026-09","live_companies":208864,"panel_companies":71528,"live_hosts":null,"adds":2973,"removals":282,"share_of_dimension":0.00911151,"share_in_subcategory":null,"suppressed":false}],"competitors":[{"tech_id":"vt_2yjsopwnzh","name":"Google Ads","slug":"google-ads","live_companies":1122705},{"tech_id":"vt_6tjvrivlwt","name":"Twitter Ads","slug":"twitter-ads","live_companies":308867},{"tech_id":"vt_b43pp6q62b","name":"Linkedin Ads","slug":"linkedin-ads","live_companies":108201},{"tech_id":"vt_24n6enfibi","name":"Kliken","slug":"kliken","live_companies":73913},{"tech_id":"vt_yaje62py6w","name":"Pinterest Ads","slug":"pinterest-ads","live_companies":59209},{"tech_id":"vt_vsufecnl4n","name":"Skai","slug":"skai","live_companies":13362},{"tech_id":"vt_hahoerczac","name":"Valuad","slug":"valuad","live_companies":3195},{"tech_id":"vt_nnyeewemgw","name":"Yandex.Direct","slug":"yandex-direct","live_companies":1745}],"subcategory":{"slug":"advertising/ad-campaign-management","label":"Ad campaign management","technologies_total":17,"rank":3,"companies_with_any":1793642,"companies_with_any_est":1793642,"detections_sample":1905038,"technologies":[{"tech_id":"vt_2yjsopwnzh","name":"Google Ads","slug":"google-ads","vendor_name":"Google","rank":1,"companies_sample":1122705,"companies_est":1122705,"share_of_category":0.5893,"share_of_companies":0.6259,"suppressed_share":false},{"tech_id":"vt_6tjvrivlwt","name":"Twitter Ads","slug":"twitter-ads","vendor_name":"X Corp.","rank":2,"companies_sample":308867,"companies_est":308867,"share_of_category":0.1621,"share_of_companies":0.1722,"suppressed_share":false},{"tech_id":"vt_75l7nhswvh","name":"Microsoft Advertising","slug":"microsoft-advertising","vendor_name":"Microsoft","rank":3,"companies_sample":208885,"companies_est":208885,"share_of_category":0.1096,"share_of_companies":0.1165,"suppressed_share":false},{"tech_id":"vt_b43pp6q62b","name":"Linkedin Ads","slug":"linkedin-ads","vendor_name":"LinkedIn","rank":4,"companies_sample":108201,"companies_est":108201,"share_of_category":0.0568,"share_of_companies":0.0603,"suppressed_share":false},{"tech_id":"vt_24n6enfibi","name":"Kliken","slug":"kliken","vendor_name":"Kliken","rank":5,"companies_sample":73913,"companies_est":73913,"share_of_category":0.0388,"share_of_companies":0.0412,"suppressed_share":false},{"tech_id":"vt_yaje62py6w","name":"Pinterest Ads","slug":"pinterest-ads","vendor_name":"Pinterest","rank":6,"companies_sample":59209,"companies_est":59209,"share_of_category":0.0311,"share_of_companies":0.033,"suppressed_share":false},{"tech_id":"vt_vsufecnl4n","name":"Skai","slug":"skai","vendor_name":"Skai","rank":7,"companies_sample":13362,"companies_est":13362,"share_of_category":0.007,"share_of_companies":0.0074,"suppressed_share":false},{"tech_id":"vt_hahoerczac","name":"Valuad","slug":"valuad","vendor_name":"Valuad","rank":8,"companies_sample":3195,"companies_est":3195,"share_of_category":0.0017,"share_of_companies":0.0018,"suppressed_share":false},{"tech_id":"vt_nnyeewemgw","name":"Yandex.Direct","slug":"yandex-direct","vendor_name":"Yandex","rank":9,"companies_sample":1745,"companies_est":1745,"share_of_category":0.0009,"share_of_companies":0.001,"suppressed_share":false},{"tech_id":"vt_s6tu4e4van","name":"AdScale","slug":"adscale","vendor_name":"AdScale","rank":10,"companies_sample":1687,"companies_est":1687,"share_of_category":0.0009,"share_of_companies":0.0009,"suppressed_share":false},{"tech_id":"vt_x5ffxrejg4","name":"Hashtag Labs","slug":"hashtag-labs","vendor_name":"Hashtag Labs","rank":11,"companies_sample":1622,"companies_est":1622,"share_of_category":0.0009,"share_of_companies":0.0009,"suppressed_share":false},{"tech_id":"vt_umblfpusa4","name":"FastTony","slug":"fasttony","vendor_name":"FastTony.es","rank":12,"companies_sample":880,"companies_est":880,"share_of_category":0.0005,"share_of_companies":0.0005,"suppressed_share":false},{"tech_id":"vt_2cjyt4wofp","name":"WP Bannerize","slug":"wp-bannerize","vendor_name":null,"rank":13,"companies_sample":464,"companies_est":464,"share_of_category":0.0002,"share_of_companies":0.0003,"suppressed_share":false},{"tech_id":"vt_75wurb6qze","name":"Adline","slug":"adline","vendor_name":"Adline AS","rank":14,"companies_sample":221,"companies_est":221,"share_of_category":0.0001,"share_of_companies":0.0001,"suppressed_share":false},{"tech_id":"vt_65o4otcvsy","name":"Wask","slug":"wask","vendor_name":"WASK","rank":15,"companies_sample":69,"companies_est":69,"share_of_category":0,"share_of_companies":0,"suppressed_share":false},{"tech_id":"vt_hyzjlhpdrp","name":"GenieWords","slug":"geniewords","vendor_name":"GenieWords","rank":16,"companies_sample":11,"companies_est":11,"share_of_category":null,"share_of_companies":null,"suppressed_share":true},{"tech_id":"vt_het36uzygy","name":"kenshoo","slug":"kenshoo","vendor_name":"Skai","rank":17,"companies_sample":2,"companies_est":2,"share_of_category":null,"share_of_companies":null,"suppressed_share":true}],"note":"The subcategory ranking is read from the catalog counts, not from the category page: share_of_category is the technology over the sum of the subcategory counts, share_of_companies is the technology over the companies running anything in the subcategory. It carries no 12 month change; GET /v1/trends/categories/{l1}/{l2} has that."},"category":{"slug":"advertising","label":"Advertising","technologies_total":255,"companies_with_any":15368013,"companies_with_any_est":15368013},"meta":{"verified_at":"2026-09-10T00:00:00.000Z","freshness":"fresh","taxonomy_release":"tax-2026.10","request_id":"a482412c-e87a-4d72-9014-24eaa29a42fb","scope":"universe","sample_multiplier":1,"history_claim":"verified since 2020","attribution":"Data by Veridion","credits_spent":0}},"figure":{"id":"companies.microsoft-advertising","value":208885,"unit":"companies run Microsoft Advertising","denominator":"54,527,857 companies in the index (0.38%)","date":"12 Sept 2026","dateLabel":"landing","method":"companies-live"},"canonical":"https://stacklookup.ai/tech/microsoft-advertising"}