{"slug":"bluekai","name":"BlueKai","vendor_name":"Oracle","is_countable":true,"categories":[{"slug":"marketing-advertising","label":"Marketing and Advertising","level":0},{"slug":"advertising","label":"Advertising","level":1},{"slug":"advertising/audience-and-identity-data","label":"Audience and identity data","level":2}],"adoption":{"live_companies":4145096,"live_hosts":7423207,"share_of_index":"7.6%","share_of_hosts":"3.9%"},"index":{"companies":54527857,"hosts":191809695,"landing_date":"2026-09-12"},"trend":[{"month":"2021-01","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2021-02","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2021-03","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2021-04","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2021-05","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2021-06","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2021-07","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2021-08","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-09","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-10","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-11","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2021-12","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-01","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-02","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-03","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-04","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-05","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-06","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-07","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-08","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-09","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-10","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-11","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2022-12","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-01","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-02","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-03","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-04","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-05","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-06","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-07","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-08","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-09","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-10","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-11","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2023-12","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-01","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-02","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-03","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-04","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-05","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-06","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-07","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-08","live_companies":0,"panel_companies":0,"live_hosts":0,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2024-09","live_companies":0,"panel_companies":0,"live_hosts":11,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2024-10","live_companies":0,"panel_companies":0,"live_hosts":14,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2024-11","live_companies":0,"panel_companies":0,"live_hosts":17,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2024-12","live_companies":0,"panel_companies":0,"live_hosts":20,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-01","live_companies":0,"panel_companies":0,"live_hosts":22,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-02","live_companies":0,"panel_companies":0,"live_hosts":25,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-03","live_companies":0,"panel_companies":0,"live_hosts":28,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-04","live_companies":0,"panel_companies":0,"live_hosts":31,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-05","live_companies":0,"panel_companies":0,"live_hosts":33,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-06","live_companies":0,"panel_companies":0,"live_hosts":36,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-07","live_companies":0,"panel_companies":0,"live_hosts":39,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-08","live_companies":0,"panel_companies":0,"live_hosts":42,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-09","live_companies":0,"panel_companies":0,"live_hosts":45,"adds":0,"removals":0,"share_of_dimension":null,"share_in_subcategory":null,"suppressed":true},{"month":"2025-10","live_companies":0,"panel_companies":0,"live_hosts":36,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2025-11","live_companies":0,"panel_companies":0,"live_hosts":36,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2025-12","live_companies":0,"panel_companies":0,"live_hosts":36,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":0,"suppressed":false},{"month":"2026-01","live_companies":29768,"panel_companies":1226,"live_hosts":54098,"adds":29768,"removals":9036,"share_of_dimension":0.00015653,"share_in_subcategory":0.21250054,"suppressed":false},{"month":"2026-02","live_companies":1025951,"panel_companies":42262,"live_hosts":1793271,"adds":1005219,"removals":14302,"share_of_dimension":0.00539097,"share_in_subcategory":0.89660389,"suppressed":false},{"month":"2026-03","live_companies":2231955,"panel_companies":91942,"live_hosts":3996555,"adds":1220306,"removals":15507,"share_of_dimension":0.01171292,"share_in_subcategory":0.94529625,"suppressed":false},{"month":"2026-04","live_companies":2417951,"panel_companies":99603,"live_hosts":4329599,"adds":1321999,"removals":16799,"share_of_dimension":0.01268829,"share_in_subcategory":0.94846091,"suppressed":false},{"month":"2026-05","live_companies":2637765,"panel_companies":108658,"live_hosts":4723195,"adds":1442180,"removals":18326,"share_of_dimension":0.01384143,"share_in_subcategory":0.9517789,"suppressed":false},{"month":"2026-06","live_companies":2901541,"panel_companies":119524,"live_hosts":5195511,"adds":1586398,"removals":20159,"share_of_dimension":0.01522477,"share_in_subcategory":0.95502986,"suppressed":false},{"month":"2026-07","live_companies":3223935,"panel_companies":132805,"live_hosts":5772786,"adds":1762665,"removals":22398,"share_of_dimension":0.01691651,"share_in_subcategory":0.95905084,"suppressed":false},{"month":"2026-08","live_companies":3626927,"panel_companies":149405,"live_hosts":6494380,"adds":1982998,"removals":25198,"share_of_dimension":0.01903104,"share_in_subcategory":0.96302886,"suppressed":false},{"month":"2026-09","live_companies":4145059,"panel_companies":170749,"live_hosts":7422143,"adds":2266283,"removals":28798,"share_of_dimension":0.02175055,"share_in_subcategory":0.96724023,"suppressed":false}],"profile":{"tech_id":"vt_nn7xpv7orb","name":"BlueKai","slug":"bluekai","detection_name":"bluekai","aliases":["Oracle BlueKai","Oracle DMP"],"status":"active","merged_into":null,"in_taxonomy":true,"kind":"product","is_countable":true,"ai_flag":false,"categories":[{"slug":"marketing-advertising","label":"Marketing and Advertising","level":0},{"slug":"advertising","label":"Advertising","level":1},{"slug":"advertising/audience-and-identity-data","label":"Audience and identity data","level":2}],"parent_tech_id":null,"platform_tech_id":null,"vendor":{"org_id":"XEBVTCBTLJD3VRE4","name":"Oracle","domain":"oracle.com","hq_country":"us","employee_band":"100-1000","revenue_band":"10m_100m","naics2":"51","business_category":"Tech Companies","group_id":"WCUQQWMMRJKX2IIU"},"description_short":"BlueKai is Oracle’s data management platform for audience data and ad targeting.","description_long":"Part of Oracle Advertising, BlueKai ingests and manages audience data to build segments for ad targeting and measurement across channels. It is used by advertisers and publishers for audience enrichment and activation.","pricing_model":["quote_based","enterprise"],"is_paid":"yes","price_band":"10k_plus","deployment":"saas","is_open_source":false,"relationship_type":null,"confidence":0.86,"evidence_channels":["wappalyzer"],"edges":{"implies":[],"requires":[],"excludes":[]},"adoption":{"scope":"sample","sample_multiplier":1,"live_companies":4145096,"live_hosts":7423207,"all_hosts":7476851,"live_companies_estimate":4145096,"live_hosts_estimate":7423207,"first_discovered":"2025-03-08","last_discovered":"2026-09-10","trend":"emerging","adds_12m":12911206,"removals_12m":177127,"panel":{"anchor":"2020-12-31","companies":170749,"scale_factor":24.27578454889014,"sufficient":true},"share_in_subcategory":0.9434,"by_country":[{"value":"us","companies":1312384},{"value":"gb","companies":253853},{"value":"in","companies":160011},{"value":"de","companies":157548},{"value":"jp","companies":152643},{"value":"fr","companies":150397},{"value":"ca","companies":148013},{"value":"au","companies":132758},{"value":"ru","companies":123739},{"value":"it","companies":115674}],"by_naics2":[{"value":"45","companies":698714,"label":"Retail Trade"},{"value":"54","companies":397169,"label":"Professional, Scientific, and Technical Services"},{"value":"33","companies":309319,"label":"Manufacturing"},{"value":"81","companies":270075,"label":"Other Services (except Public Administration)"},{"value":"31","companies":256977,"label":"Manufacturing"},{"value":"62","companies":241031,"label":"Health Care and Social Assistance"},{"value":"44","companies":237387,"label":"Retail Trade"},{"value":"61","companies":221417,"label":"Educational Services"},{"value":"72","companies":205650,"label":"Accommodation and Food Services"},{"value":"51","companies":190405,"label":"Information"}],"by_employee_band":[{"value":"1-10","companies":3173947},{"value":"10-100","companies":757205},{"value":"100-1000","companies":48479},{"value":"1000+","companies":4040}],"by_revenue_band":[{"value":"under_1m","companies":2828961},{"value":"1m_10m","companies":1024465},{"value":"10m_100m","companies":114975},{"value":"100m_1b","companies":7982},{"value":"1b_plus","companies":549}]},"trend_12m":[{"month":"2025-10","live_companies":0,"panel_companies":0,"live_hosts":null,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2025-11","live_companies":0,"panel_companies":0,"live_hosts":null,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2025-12","live_companies":0,"panel_companies":0,"live_hosts":null,"adds":0,"removals":0,"share_of_dimension":0,"share_in_subcategory":null,"suppressed":false},{"month":"2026-01","live_companies":38698,"panel_companies":1594,"live_hosts":null,"adds":38698,"removals":11747,"share_of_dimension":0.00020357,"share_in_subcategory":null,"suppressed":false},{"month":"2026-02","live_companies":1212487,"panel_companies":49946,"live_hosts":null,"adds":1187986,"removals":16903,"share_of_dimension":0.00637187,"share_in_subcategory":null,"suppressed":false},{"month":"2026-03","live_companies":2417951,"panel_companies":99603,"live_hosts":null,"adds":1321999,"removals":16799,"share_of_dimension":0.01268829,"share_in_subcategory":null,"suppressed":false},{"month":"2026-04","live_companies":2417951,"panel_companies":99603,"live_hosts":null,"adds":1321999,"removals":16799,"share_of_dimension":0.01268829,"share_in_subcategory":null,"suppressed":false},{"month":"2026-05","live_companies":2637765,"panel_companies":108658,"live_hosts":null,"adds":1442180,"removals":18326,"share_of_dimension":0.01384143,"share_in_subcategory":null,"suppressed":false},{"month":"2026-06","live_companies":2901541,"panel_companies":119524,"live_hosts":null,"adds":1586398,"removals":20159,"share_of_dimension":0.01522477,"share_in_subcategory":null,"suppressed":false},{"month":"2026-07","live_companies":3223935,"panel_companies":132805,"live_hosts":null,"adds":1762665,"removals":22398,"share_of_dimension":0.01691651,"share_in_subcategory":null,"suppressed":false},{"month":"2026-08","live_companies":3626927,"panel_companies":149405,"live_hosts":null,"adds":1982998,"removals":25198,"share_of_dimension":0.01903104,"share_in_subcategory":null,"suppressed":false},{"month":"2026-09","live_companies":4145059,"panel_companies":170749,"live_hosts":null,"adds":2266283,"removals":28798,"share_of_dimension":0.02175055,"share_in_subcategory":null,"suppressed":false}],"competitors":[{"tech_id":"vt_tpqitixxt2","name":"ID5","slug":"id5","live_companies":274522},{"tech_id":"vt_sfkfgvu3gz","name":"Permutive","slug":"permutive","live_companies":1121},{"tech_id":"vt_acnauv6ty2","name":"Utiq","slug":"utiq","live_companies":990},{"tech_id":"vt_kwgqnyecbb","name":"Surfside","slug":"surfside","live_companies":646},{"tech_id":"vt_666hmc3qiw","name":"Oracle BlueKai","slug":"oracle-bluekai","live_companies":584},{"tech_id":"vt_32hpojc2ih","name":"Adara","slug":"adara","live_companies":183},{"tech_id":"vt_bv3jvbodaa","name":"BlokID","slug":"blokid","live_companies":180},{"tech_id":"vt_voxszfxhba","name":"Tapad","slug":"tapad","live_companies":110}],"subcategory":{"slug":"advertising/audience-and-identity-data","label":"Audience and identity data","technologies_total":10,"rank":1,"companies_with_any":4393699,"companies_with_any_est":4393699,"detections_sample":4423464,"technologies":[{"tech_id":"vt_nn7xpv7orb","name":"BlueKai","slug":"bluekai","vendor_name":"Oracle","rank":1,"companies_sample":4145096,"companies_est":4145096,"share_of_category":0.9371,"share_of_companies":0.9434,"suppressed_share":false},{"tech_id":"vt_tpqitixxt2","name":"ID5","slug":"id5","vendor_name":"ID5","rank":2,"companies_sample":274522,"companies_est":274522,"share_of_category":0.0621,"share_of_companies":0.0625,"suppressed_share":false},{"tech_id":"vt_sfkfgvu3gz","name":"Permutive","slug":"permutive","vendor_name":"Permutive","rank":3,"companies_sample":1121,"companies_est":1121,"share_of_category":0.0003,"share_of_companies":0.0003,"suppressed_share":false},{"tech_id":"vt_acnauv6ty2","name":"Utiq","slug":"utiq","vendor_name":"Utiq","rank":4,"companies_sample":990,"companies_est":990,"share_of_category":0.0002,"share_of_companies":0.0002,"suppressed_share":false},{"tech_id":"vt_kwgqnyecbb","name":"Surfside","slug":"surfside","vendor_name":"Surfside","rank":5,"companies_sample":646,"companies_est":646,"share_of_category":0.0001,"share_of_companies":0.0001,"suppressed_share":false},{"tech_id":"vt_666hmc3qiw","name":"Oracle BlueKai","slug":"oracle-bluekai","vendor_name":"Oracle","rank":6,"companies_sample":584,"companies_est":584,"share_of_category":0.0001,"share_of_companies":0.0001,"suppressed_share":false},{"tech_id":"vt_32hpojc2ih","name":"Adara","slug":"adara","vendor_name":"RateGain (Adara)","rank":7,"companies_sample":183,"companies_est":183,"share_of_category":0,"share_of_companies":0,"suppressed_share":false},{"tech_id":"vt_bv3jvbodaa","name":"BlokID","slug":"blokid","vendor_name":"BlokID","rank":8,"companies_sample":180,"companies_est":180,"share_of_category":0,"share_of_companies":0,"suppressed_share":false},{"tech_id":"vt_voxszfxhba","name":"Tapad","slug":"tapad","vendor_name":"Tapad","rank":9,"companies_sample":110,"companies_est":110,"share_of_category":0,"share_of_companies":0,"suppressed_share":false},{"tech_id":"vt_vtisaiptj7","name":"Adex","slug":"adex","vendor_name":"The ADEX","rank":10,"companies_sample":32,"companies_est":32,"share_of_category":0,"share_of_companies":0,"suppressed_share":false}],"note":"The subcategory ranking is read from the catalog counts, not from the category page: share_of_category is the technology over the sum of the subcategory counts, share_of_companies is the technology over the companies running anything in the subcategory. It carries no 12 month change; GET /v1/trends/categories/{l1}/{l2} has that."},"category":{"slug":"advertising","label":"Advertising","technologies_total":255,"companies_with_any":15368013,"companies_with_any_est":15368013},"meta":{"verified_at":"2026-09-10T00:00:00.000Z","freshness":"fresh","taxonomy_release":"tax-2026.10","request_id":"63076aad-4706-466a-b10f-bb7d4a732969","scope":"universe","sample_multiplier":1,"history_claim":"verified since 2020","attribution":"Data by Veridion","credits_spent":0}},"figure":{"id":"companies.bluekai","value":4145096,"unit":"companies run BlueKai","denominator":"54,527,857 companies in the index (7.6%)","date":"12 Sept 2026","dateLabel":"landing","method":"companies-live"},"canonical":"https://stacklookup.ai/tech/bluekai"}